US Air – Being late means on time
Tom Dougherty, CEO – Stealing Share
18 March 2010
US Airways. Flight delayed but its still on time. Beam me up Scotty!
Because almost all the brands competing in the market today believe erroneously that purchase decisions are rational choices rather than emotional ones, they seek values that customers can quantify. Vineyards tout points in Wine Spectator and automobile manufactures swoon over a JD Power award. Airlines are no exception.
Yesterday, I sat on the tarmac in a US Airways jet waiting to take off for Philadelphia to catch a connecting flight from Hartford, Conn. As we pulled away from the gate, the pilot came on the PA system and announced that air traffic control had just issued a wheels up time for our aircraft 35 minutes late because of air traffic volume over Philadelphia.
I had a connecting flight with a just 45-minute window so this was bad news for me. The next flight out was 5 hours later. But the pilot added, “Folks, we build this delay into our schedule and you should arrive just 5 minutes late.”
A sigh of relief was audible throughout the jet as we all digested another “on-time” arrival for US Air!
Soderbergh Tom Dougherty, CEO - Stealing Share 21 August 2017 Soderbergh, Logan Lucky and the changing movie If you’re a film director of a certain reputation, take heart in the business decisions made by Steven Soderbergh and his newest release, Logan Lucky. The...
Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO - Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in the way...
Amazon Instant Pickup Tom Dougherty, CEO - Stealing Share 16 August 2017 Is Amazon Instant Pickup just an automat? Amazon is doubling down on its push into traditional brick and mortar with its new Amazon Instant Pickup service for Prime and Student Prime members. The...