The unsuspected Play-Doh goldmine on YouTube
Tom Dougherty, CEO – Stealing Share
31 May 2016
Yes, Play-Doh is still a thing
Here I go again, writing about Play-Doh.
As I wrote before, my little granddaughter loves the stuff. She loves it just as much as she does Kinetic Sand (you’ve got to check that stuff out) and anything having to do with Frozen and Tangled. She is a Play-Doh fanatic and would rather play with the four and salt concoction than just about anything. “Pop-Pop, want to play Play-Doh with me?” is my usual greeting when I stop in to see the grandkids.
One day, as my son told me, in an attempt to avoid another screening of Elsa and Anna, he went to YouTube. There, he typed in a few key terms on the search page, such as, “Play-Doh,” “Frozen” and “Kids.”
And the rest, as they say, is history.
The search turned up endless QVC-like videos of both adults and children testing the gooey products. In this case, the test was the toy clay with a Frozen theme.
Play-Doh benefits from user-generated videos.
I implore you to do this. Visit YouTube and type in, “FROZEN Elsa Play-Doh STOP MOTION.” Then take a look at how many views the video has.
That’s right, 130 million views.
And that’s just one video by the DCTC TOY Channel (the company that produced this particular video).
Or even better, look up “Play Doh Sparkle Princess” by the channel FunToyzCollector.
Yep, that video has 471 million views. May I add, the person behind this handle was YouTube’s highest earner in 2014, making over $5 million for opening toy packages on screen.
If FunToyzCollector is making that kind of money, just imagine what the manufacturer must be making off of it too — all for free.
Heck, maybe I’ll retire early and go into the YouTube business of opening toys on screen. It’s certainly worth a shot.
UCLA basketball thieves Tom Dougherty, CEO - Stealing Share 16 November 2017 UCLA basketball brand as it stands now The UCLA basketball brand suffers a major wound. It has been many years since NCAA basketball fans talked about the BRAND of UCLA basketball. The heyday...
Daniel Lanois Tom Dougherty, CEO - Stealing Share 14 November 2017 Daniel Lanois, best record producer you've never heard of When listening to music, you often keep listening to your latest obsession. My latest? Bob Dylan’s genius producer, Daniel Lanois. So much so...
Airline seating Tom Dougherty, CEO - Stealing Share 13 November 2017 Airline seating tightening with no recourse Airline seating is worsening and there’s nothing you can do about it. Yes, the airlines have us in a headlock and we’re all basically powerless to do...