Higher education institutions need to think of university branding
Tom Dougherty, CEO – Stealing Share
15 May 2012
University branding is more important than ever
What’s going on in universities and colleges? As the commencement speeches wrap up and the latest university grads make their way into the real world, it is worth a moment to reflect on the world of higher university branding.
“To that end, more and more universities and colleges are discovering how important it is to view their offerings as a real business and not an ivory tower.”
The press has been full of articles questioning the financial value of a higher education today, not because having a degree is important in finding a decent job, but because it may not simply be an investment with a viable ROI.
University branding needs to try harder
To that end, more and more universities and colleges are discovering how important it is to view their offerings as a real business and not an ivory tower. University branding is more important than ever. Marketing their value to prospective students is an important endeavor for university administrations these days. They must attract the top students and find a way to differentiate its particular university offering from the myriad of choices.
Stealing Share took a hard look at these marketing messages and just posted a detailed study that includes private, public, and for-profit colleges and universities. How are they doing? Check out our report card here and see for yourself.
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