Banks continue to do nothing

Tom Dougherty, CEO – Stealing Share

09 April 2009

Banks. The revolution has (not) begun

News that a few of the big banks are recovering a bit in first quarter of this year is welcome news and, for many, hard to figure out. Sure, the bailout money has helped, and shares are up for JP Morgan Chase, Bank of America and Citigroup, while Wells Fargo is reporting a profit.

big-banks

What gives? Aren’t we all supposed to be angry with the big banks?

Well, yes, we are, but what choice do we have in doing anything differently than before? In today’s economic climate, we’re all seeking refuge which usually means staying with market leaders and looking for expertise (even if that expertise got us in this fix in the first place).

What makes it more difficult for change is that few, if any, of the competitors have taken advantage of the opportunity to steal share from the leaders. The opportunity is real, and there is research to prove it, but even the smallest bank presents itself exactly the same way as the giants. When all things are equal in any category, and there is no emotional preference established for any one of the players, consumers will always default to the market leaders.

Or, in this case, just stay put.

So, if you’re angry with the big banks over what they have done, you should actually be angry at the smaller ones who haven’t done anything about it. They’re now just as culpable and have left us stranded.

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