There’s an old adage I hold like a keepsake: “Desperate people do desperate things.” This lesson can be applied to companies as well. and the Nook is a prime example.

In case you missed it, Barnes & Noble had a ridiculous Father’s Day sale with $120 off the NOOK HD+ and $70 off the NOOK HD.

9781400532711_p0_v2_s260x420To top it off, this “Amazing Offer” has just been extended.

So, why the desperate measures?

Pundits speculate that this is Barnes & Noble’s last chance to gain market share in the tablet and eReader category. The NOOK has been overrun by the competition.

Consider this:

  • NOOK is playing against the likes of iPad, Kindle and Samsung tablets.
  • Barnes & Noble has a smaller catalogue of digital eBooks than Amazon.
  • Its E Ink devices are technologically inferior to the Amazon Kindle Paperwhite and Kobo Aura HD.
  • Now, NOOK SimpleTouch with GlowLight is only $10 less than the NOOK HD,  suggesting the HD is not all that special of a tablet.

The writing is on the wall for NOOK. This could be a last ditch effort by Barnes & Noble to phase out the product, but I can’t imagine what else the retailer would do. Maybe it’ll just have more Father’s Day sales.