The great American mall is becoming obsolete
Tom Dougherty, CEO – Stealing Share
1 April 2010
Malls are dying and it’s the fault of retailers
The era of the traditional shopping mall may be coming to an end. Malls all across the America are either sitting with empty stores or, as the case with one locally here in Greensboro, filing bankruptcy altogether. (Here is an idea to keep department stores from suffering the same fate)
“Most have done very little to make themselves a destination of choice based on who the consumer is when they shop there, other than as a social gathering for some.”
The common reason for the coming extinction of the traditional mall is the troubled economic times.But that doesn’t hold much water. Consumer spending, while still relatively flat, is rising inch by inch. Consumers just aren’t choosing to spend at the mall.
I could go into all the other reasons why malls don’t attract consumers, including the notion that a few have become, well, for those about 35 years younger than me. But I’d sound like an old crank. (Which I am.)
However, the real reason is similar to that: For many consumers, malls just aren’t for them. And, as all brand strategists know, if you don’t see yourselves in a brand, a product or even a place (to shop), you won’t participate in that brand.
Malls have certainly become victim to a whole host of retail trends, but the largest dilemma facing them is this: Most are all alike, even in atmosphere, so the only brand face they reflect is “average consumer” at best.
Most have done very little to make themselves a destination of choice based on who the consumer is when they shop there, other than as a social gathering for some.
The situation with malls represents much of the problems the entire retail industry is facing. They need help. While it’s not all about brand – we have been talking with retailers about other changes – it’s a smart start to reversing the trend.
Political Ideology Creates Broken Government Tom Dougherty, CEO - Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising. I...
LaVar Ball Tom Dougherty, CEO - Stealing Share 17 May 2017 LaVar Ball makes it hard to root for his son Here's some straight truth. I've seen Lonzo Ball play basketball only a few times. I know the UCLA freshman has legitimate hardwood talent, potentially a...
Madden NFL 18 and Tom Brady Tom Dougherty, CEO - Stealing Share 15 May 2017 Madden NFL 18 shows NFL all in on Tom Brady This just in, NFL fans. The NFL is all in on Tom Brady. Just a year after the New England quarterback served a four-game suspension over...