Stop the pumpkin spice madness
Tom Dougherty, CEO – Stealing Share
11 October 2016
Haven’t we been tortured enough?
Tis’ the season. Unfortunately. And I blame pumpkin spice.
I’d like to put that “unfortunately” in giant bold letters with three or four exclamation points and a few underlines to boot, but I have my standards.
Don’t worry, I am not being a scrounge. So just relax. I am not taking a shot at Christmastime, not in any shape or form whatsoever. Christmas happens to be my favorite time of year, more now as it is also the birthday of my granddaughter. Just saying.
Nope, I am alluding to what has become the pinnacle of annoying times as a shopper. The grand ole’ time when everything under the sun has become infused with pumpkin spice. Gag me now.
This whole trend had a modicum of pleasantness at first. Sure, I liked a latte from Starbucks, especially when the ingredients in it were entirely real (so they said) and not artificial.
But the dyke spewed forth. A deluge of products — ludicrous ones at that — hit shelves everywhere. Consider the repulsiveness of the following:
- Boulder Canyon Pumpkin Pie Kettle Cooked Potato Chips
- Kellogg’s Pumpkin Spice Frosted Mini Wheats
- Pumpkin Spice Oreos
- Bert’s Bees Pumpkin Spice Lip Balm
- Extra Pumpkin Spice Gum
It’s like a car wreck. You don’t want to look, but oh man it’s so bad. You just can’t peel your eyes away.
Is this the zenith of the Pumpkin Spice Apocalypse?
I would give anything to make it go away. As Forbes indicated, however, the movement has become a $500 million niche craze, thanks to Starbucks.
You’ve got to be kidding me.
Brand Blindnes is Brand Loyalty Tom Dougherty, CEO - Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
ESPN layoffs next step to its doom? Tom Dougherty, CEO - Stealing Share 26 April 2017 ESPN layoffs demonstrate lack of vision The ESPN layoffs announced today came as no surprise. But it still hurts to see good people let go. The number of layoffs and length of tenure...
Research mistakes are preventable Tom Dougherty, CEO - Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for opportunities to...