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TOM DOUGHERTY’S OPINIONS.

How the Burger King Google ad went all to hell

How the Burger King Google ad went all to hell Tom Dougherty, CEO - Stealing Share 17 April 2017 The Burger King Google was a good idea. But it went all kablooey. Sometimes bad execution thwarts a great idea. The idea behind Burger King Google ad was fabulous. Turns...

Duluth Trading Company. A brand for MEN.

Duluth Trading Company. I'm in! Tom Dougherty, CEO - Stealing Share 13 April 2017 Duluth Trading Company. A man's brand. Duluth Trading Company commercials rock! Duluth Trading Company understands its brand. It has few, if any peers, that get IT so clearly. And,the...

McDonald’s Slushie doesn’t fix McDonald’s brand

McDonald's has lost its moxie: The McDonald's Slushie Tom Dougherty, CEO - Stealing Share 12 April 2017 McDonald's Slushie doesn't fix McDonald's brand McDonald’s is testing a new beverage concept, the McDonald’s slushie. The new beverage will be tested in 5 markets...

The HBO brand kicks butt in new ad

The HBO brand kicks butt in new ad Tom Dougherty, CEO - Stealing Share 11 April 2017 It takes advantage of a brand equity The HBO brand is simply one of my favorites. For years, it offers a breath of series, documentaries and films that are worthy of my time. Like...

Amazon NFL games are just the first steps

Amazon NFL games are just the first steps Tom Dougherty, CEO - Stealing Share 10 April 2017 There is more to come from Twitter, Google and Facebook Another sure sign TV isn’t like it once was. Amazon is paying $50 million to air the NFL’s Thursday night package next...

Believable advertising and Ken Fisher

Believable Advertising Tom Dougherty, CEO - Stealing Share 6 April 2017 Believable advertising must be authentic What makes advertising believable? Cleverness? Phraseology? Polish? Believable advertising may have all those elements or it might just seem REAL. Look at...

Fox News, fire Bill O’Reilly – he damaged the brand

Fox News and Bill O'Reilly Tom Dougherty, CEO - Stealing Share 5 April 2017 Fox News, fire Bill O'Reilly - he damaged the brand When does a brand get fed up with a spokesperson? I’m thinking of this concerning the Bill O’Reilly sexual harassment claims. What does it...

Pepsi ad is offensive and embarrassing

Pepsi ad offensive and embarrassing Tom Dougherty, CEO - Stealing Share 5 April 2017 It considers serious issues from only Pepsi's point of view I saw the new Pepsi ad with Kendall Jenner. My first instinct was to dismiss it as just another failed attempt of...

Another winner for Amazon: Tumble Leaf

Another winner for Amazon: Tumble Leaf Tom Dougherty, CEO - Stealing Share 4 April 2017 The show makes me a better grandparent too It’s a funny thing. I always considered myself a good father. But, as a grandfather, I’d like to call myself a great one. Right now, a...

YouTube advertising becoming dangerous

YouTube advertising becoming dangerous Tom Dougherty, CEO - Stealing Share 3 April 2017 Brands risk being associated with questionable content Advertisers caught in the web of offensive online content are hoping Google fixes the problem. Pronto. Otherwise, those...

The lunacy of the North Carolina bathroom bill

The lunacy of the North Carolina bathroom bill Tom Dougherty, CEO - Stealing Share 30 March 2017 It was really just a political stunt Deadlines spur action. And that’s why a repeal of the North Carolina bathroom bill is on the docket for today’s state legislature....

Spectrum is new, but means zilch

Spectrum is new, but means zilch Tom Dougherty, CEO - Stealing Share 29 March 2017 Spectrum just looks like any other cable network What does Spectrum mean? The dictionary says, “a band of colors.” The new cable system, a merger of three networks, means zilch....

The Chick-fil-A brand, truly different and better

The Chick-fil-A brand, truly different and better Tom Dougherty, CEO - Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky D’s. It...

New broadband privacy rules make brand more important

New broadband privacy rules make brand more important Tom Dougherty, CEO - Stealing Share 27 March 2017 Audiences will only accept this from brands they prefer Another important vote snuck in under the shadow of the failed Trumpcare one. The Senate eliminated...

Theme line or Tag line? What’s the difference?

The Difference. Theme line or Tag line. Tom Dougherty, CEO - Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a catch...

Online retailing exacts its pound of flesh

Online retailing exacts its pound of flesh Tom Dougherty, CEO - Stealing Share 22 March 2017 Retailers are tumbling down like dominos No doubt about it. Retailing sits mired in a state of massive change. Today, Sears announces there is “substantial doubt” it can keep...

I’ll just stick to the original Doritos, thank you

I'll just stick to the original Doritos, thank you Tom Dougherty, CEO - Stealing Share 21 March 2017 I mean, what are Tapatio flavored Doritos anyway? Doritos is the snack food that does me in. And that’s saying a lot, because I am not a snack food kind of guy. I can...

Time to ax Verizon guy Paul for Sprint?

Time to ax Verizon guy Paul for Sprint? Tom Dougherty, CEO - Stealing Share 20 March 2017 I'd keep him if he meant anything for the Sprint brand. But he doesn't. What you saw over the weekend in the NCAA Tournament. The ACC taking a big dump. Verizon running a new...

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