Blog

TOM DOUGHERTY’S OPINIONS.

Facebook lies. Lies, lies and more lies.

Lies on Facebook Tom Dougherty, CEO - Stealing Share 24 February 2017 Facebook lies. Lies, lies and more lies.  All too often Facebook lies. I'm not talking about the Facebook company. I'm speaking of the content. If you read my blog at all then you know the world of...

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO - Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are real....

Ads featuring Dominos store remodels are worthless

Ads featuring Dominos store remodels are worthless Tom Dougherty, CEO - Stealing Share 22 February 2017 They are all about Dominos and not the customer Dominos Pizza is at it again. This time, it is airing ads highlighting a new Dominos store remodel. The ads intend...

Picking among all the streaming devices

Picking among all the streaming devices Tom Dougherty, CEO - Stealing Share 21 February 2017 There is opportunity here for simplicity but the market is confusing now It’s Monday and I have an hour to spare after work. I decide to hit up an old standby. Best Buy, and...

Daytona 500: What does NASCAR look like now?

Daytona 500: What does NASCAR look like now? Tom Dougherty, CEO - Stealing Share 20 February 2017 Daytona 500: Out with Sprint, in comes Monster Energy A new season of NASCAR begins this weekend with its signature race, the Daytona 500. However, regular viewers...

Frequent Flyer Programs. Backwards.

Frequent Flyer Failures Tom Dougherty, CEO - Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens when you...

Papa Johns ads disingenuous at best

Papa Johns ads disingenuous at best Tom Dougherty, CEO - Stealing Share 15 February 2017 They feel so much like marketing, they aren't believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a fortune. I vaguely...

Online news has become un-newsworthy

Online news has become un-newsworthy Tom Dougherty, CEO - Stealing Share 14 February 2017 Ultimately, though, it's because of us, the readers Is there anything taking more of a branding hit than the media? I think not, thanks to the lunacy of alternative facts and...

Nordstrom and Ivanka. Does it matter?

Nordstrom and Ivanka. Does it matter? Tom Dougherty, CEO - Stealing Share 13 February 2017 There are bigger issues for Nordstrom than Ivanka Trump Anger and applause has greeted Nordstrom deciding to no longer carry Ivanka Trump’s brand of apparel. You're pissed if...

Sears Amazon. Amazon is the old Sears Roebuck.

Amazon is the new Sears Tom Dougherty, CEO - Stealing Share 10 February 2017 Sears Amazon. Amazon is the old Sears Roebuck. I’ll explain the Roebuck part of Sears Roebuck in a minute. Yesterday, I happened upon a song while driving home from the office. It was an old...

Alternative Facts and Newspaper Rebranding

Fake News and Alternative Facts Tom Dougherty, CEO - Stealing Share 9 February 2017 Alternative Facts and Newspaper Rebranding Alternative Facts and fake news are the new headlines. (Read a blog I wrote on fake news here.) The White House has created a new genre of...

Hudson Bay to buy Macys? Riiiiiiight.

Hudson Bay to buy Macys? Riiiiiiight. Tom Dougherty, CEO - Stealing Share 8 February 2017 Retailers need an intervention I love how “people familiar with the matter” dictate the course of events today. The Wall Street Journal reported that Canadian retailer, Hudson...

Why are Shark Tank products successful?

Why are Shark Tank products successful? Tom Dougherty, CEO - Stealing Share 7 February 2017 The viewer is put in the position of being a judge I am a sucker for the TV show, Shark Tank. Now you know my little secret, If this is the first post of mine you’ve ever read....

Super Bowl 51 commercials were flat-out boring

Super Bowl 51 commercials were flat-out boring Tom Dougherty, CEO - Stealing Share 6 February 2017 Advertisers and audiences are getting tired of the same old Yawn. That’s my general reaction to the Super Bowl 51 commercials. Almost all of them were forgettable. I...

Super Bowl problem. Super Bowl 51.

Super Bowl Problem #51 Tom Dougherty, CEO - Stealing Share 2 February 2017 Super Bowl problem. Super Bowl 51. The Super Bowl Problem The Super Bowl problem is a new one but it is not the only one. The NFL has a lot of problems on its docket. CTE. Falling viewership....

Budweiser Super Bowl ad timely and…effective?

Budweiser Super Bowl ad timely and...effective? Tom Dougherty, CEO - Stealing Share 1 February 2017 Will the Budweiser Super Bowl spot sell any beer? Many marketers – hell, creators of all kinds – wonder what the artistic landscape will look like in today’s Trump...

Fitbit sales drop. How it can stop the trend.

Fitbit sales drop. How it can stop the trend. Tom Dougherty, CEO - Stealing Share 31 January 2017 It's about emotion, people Not two weeks ago, I wrote a blog about Fitbit needing to dig deeper. Guess it just did, although not in the way I intended. Fitbit is cutting...

Drinking Yellow Tail wine during the Super Bowl

Drinking Yellow Tail wine during the Super Bowl Tom Dougherty, CEO - Stealing Share 30 January 2017 Yellow Tail is copying most beer advertising It’s surprising, if you think about it, that no wine brand has advertised during the Super Bowl in nearly 30 years. Yellow...