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TOM DOUGHERTY’S OPINIONS.

Target Corporation keeps head firmly in sand

Target Corporation keeps head firmly in sand Tom Dougherty, CEO - Stealing Share 23 January 2017 Target is retail's Jacksonville Jaguars So, Target Corporation decides the best way to rebound after disappointing sales (where have we heard that before?) is replacing...

Fitbit faces a new reality and must dig deeper

Fitbit faces a new reality and must dig deeper Tom Dougherty, CEO - Stealing Share 19 January 2017 What would you like to see in the next generation Fitbit? We’ll talk about the Fitbit. However, I’d like to take a moment to preface that with an anecdote about Croc’s....

Bojangles is copying the Biscuitville lady

Bojangles is copying the Biscuitville lady Tom Dougherty, CEO - Stealing Share 18 January 2017 Is this Biscuitville or Bojangles? Bojangles has introduced a new store design. It prominently features a menu item other than chicken – its biscuits. However, a competitor...

An NFL Minor League. Smart. Very Smart

An NFL Minor League. Smart. Very Smart Tom Dougherty, CEO - Stealing Share 18 January 2017 An NFL minor league would help the battle against CTE Think again if an NFL minor league seems like a stupid idea. It will happen. As a matter of fact, I believe it is a must...

Advertising effectiveness needs a fresh look

Losing Advertising Effectiveness Tom Dougherty, CEO - Stealing Share 17 January 2017 Advertising effectiveness needs a fresh look There is a drop in advertising effectiveness today. It’s getting harder and harder to advertise effectively. Not only are there few...

The Chevrolet campaign that creams my corn

The Chevrolet campaign that creams my corn Tom Dougherty, CEO - Stealing Share 16 January 2017 Why? Because it's all a big lie. The current ad campaign that drives me the battiest is the Chevrolet series, touting the awards they’ve all won. Especially those endowed by...

The Zombie Apocalypse is REAL. Start planning.

Impending Zombie Apocalypse Tom Dougherty, CEO - Stealing Share 13 January 2017 Zombie Apocalypse is possible The Impending Zombie Apocalypse The danger of a Zombie apocalypse is real. Yesterday, I read a news story in Popular Science on why scientists are obsessed...

McDonalds market share. Not hungry anymore.

McDonalds market share decline Tom Dougherty, CEO - Stealing Share 12 January 2017 McDonalds market share.  — Not hungry anymore. McDonalds market share is dropping. The answer? McRib is back! How long has it been since McDonalds defined the fast food market as the...

When will retailers like The Limited learn?

When will retailers like The Limited learn? Tom Dougherty, CEO - Stealing Share 11 January 2017 Retailers need serious new thinking And another one bites the dust. Goodbye, The Limited. The retailer has closed all of its brick and mortar locations as of Sunday. The...

U2’s Joshua Tree was the epitome of the band’s brand

U2’s Joshua Tree was the epitome of the band’s brand Tom Dougherty, CEO - Stealing Share 10 January 2017 There is a different U2 before and after Joshua Tree There are a handful of albums that hold a deep place in my heart. Perhaps the most poignant of them all is...

Nintendo Super Mario Run a failure?

Nintendo Super Mario Run a failure? Tom Dougherty, CEO - Stealing Share 5 January 2017 Is it a simple fix? I am not much of a video gamer. What I am is a brand enthusiast. Moreover, I am intrigued when a brand whiffs badly. And Nintendo Super Mario Run is doing just...

The Jolly Green Giant is back, and sexy!

The Jolly Green Giant is back, and sexy! Tom Dougherty, CEO - Stealing Share 4 January 2017 That's one hunk of a man! The Jolly Green Giant is back. Sort of, I guess. The iconic character, dating back to the 60’s has been refreshed. Its also been dumbed down and...

The soft drink industry sees trouble

The soft drink industry sees trouble Tom Dougherty, CEO - Stealing Share 23 December 2016 The soft drink industry must wake up to a new reality. You see, there are all kinds of business trends that are transforming industries. We’ve already seen what our smartphones...

How many Sears losses can it take?

How many Sears losses can it take? Tom Dougherty, CEO - Stealing Share 15 December 2016 Sears losses but all retailers should take note. Twenty quarters of Sears losses. For the past five years, Sears reported a loss coupled with massive drops in same-store sales....

La Croix overtaking soda during slump

La Croix overtaking soda during slump Tom Dougherty, CEO - Stealing Share 14 December 2016 La Croix is a hit, but it needs to beware of getting cute. My son threw a birthday party for his daughter this weekend. As usual, he had drinks for the guests, like soda, beer...

Super Mario Run unavailable for Android

Super Mario Run unavailable for Android Tom Dougherty, CEO - Stealing Share 12 December 2016 Super Mario Run is just another issue for Android. Super Mario Run won’t be available for Android, as if the news couldn't get any worse for Samsung and its phones. Nintendo...

AT&T Time Warner merger could be huuuuge

AT&T Time Warner merger could be huuuuge Tom Dougherty, CEO - Stealing Share 8 December 2016 The AT&T Time Warner merger could change everything. The proposed AT&T Time Warner merger is now being considered by a Senate panel. And the companies’ CEOs were...

McCafe brand is still McDonalds

McDonalds wants to be Starbucks Tom Dougherty, CEO - Stealing Share 7 December 2016 McDonald's to overhaul McCafe — fixing the wrong problem. In the latest move that demonstrates has lost its mind, McDonalds is going to overhaul its McCafe brand. Apparently, McDonalds...