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TOM DOUGHERTY’S OPINIONS.

Theme line or Tag line? What’s the difference?

The Difference. Theme line or Tag line. Tom Dougherty, CEO - Stealing Share 23 March 2017 Theme line vs tag line A tag line is not a brand theme line Don’t confuse an advertising tag line with a brand theme line. They serve different purposes. A tag line is a catch...

Online retailing exacts its pound of flesh

Online retailing exacts its pound of flesh Tom Dougherty, CEO - Stealing Share 22 March 2017 Retailers are tumbling down like dominos No doubt about it. Retailing sits mired in a state of massive change. Today, Sears announces there is “substantial doubt” it can keep...

I’ll just stick to the original Doritos, thank you

I'll just stick to the original Doritos, thank you Tom Dougherty, CEO - Stealing Share 21 March 2017 I mean, what are Tapatio flavored Doritos anyway? Doritos is the snack food that does me in. And that’s saying a lot, because I am not a snack food kind of guy. I can...

Time to ax Verizon guy Paul for Sprint?

Time to ax Verizon guy Paul for Sprint? Tom Dougherty, CEO - Stealing Share 20 March 2017 I'd keep him if he meant anything for the Sprint brand. But he doesn't. What you saw over the weekend in the NCAA Tournament. The ACC taking a big dump. Verizon running a new...

Demand persuasive advertising

Creating Persuasive Advertising Tom Dougherty, CEO - Stealing Share 16 March 2017 Always demand persuasive advertising  Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still. As a...

Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars? Tom Dougherty, CEO - Stealing Share 15 March 2017 Makes me wonder if Big Moe really is a BBQ expert I often find myself occasionally flipping through the myriad of channels on television. I inevitably end up on a...

Few filmmakers are more unique than Ken Burns

Few filmmakers are more unique than Ken Burns Tom Dougherty, CEO - Stealing Share 14 March 2017 I consider Ken Burns one of the greats In my time away from the grind, I like to consider myself an amateur historian. My passion is the Civil War, so you can imagine how I...

YouTube viewing skyrockets and threatens TV

YouTube viewing skyrockets and threatens TV Tom Dougherty, CEO - Stealing Share 13 March 2017 One billion videos are downloaded each day Here’s something I hadn’t considered about YouTube TV. Maybe Millennials have developed such a habit watching YouTube that it’ll be...

WikiLeaks Vault 7 report names brands. The report card.

WikiLeaks Vault 7 report names brands. The report card. Tom Dougherty, CEO - Stealing Share 9 March 2017 Apple and the rest will be fine, Samsung at risk Afraid to use your iPhone now? Afraid to watch your smart TV? The WikiLeaks Vault 7 report says the CIA secretly...

Jose Cuervo’s liquor branding staves off disaster

Jose Cuervo's liquor branding staves off disaster Tom Dougherty, CEO - Stealing Share 8 March 2017 Jose Cuervo's own brand equity saves it Liquor branding and advertising is one of the most difficult chores a marketer faces. We at Stealing Share know, having worked...

Neil Gaiman making me (gulp) read comics

Neil Gaiman making me (gulp) read comics Tom Dougherty, CEO - Stealing Share 7 March 2017 But Neil Gaiman is more than that My oldest son, God bless him, remains a fan of comic books to this day, especially those written by Neil Gaiman. Unlike his old man who has...

Can anyone, like Tempur-Pedic, create actual mattress preference?

Can anyone, like Tempur-Pedic, create actual mattress preference? Tom Dougherty, CEO - Stealing Share 6 March 2017 And why are mattress stores right next door to each other? I don’t know what it’s like in your town. But in mine, mattress stores line the busiest street...

Uber riders affected by the behavior of Kalanick? Hardly.

Uber riders affected by the behavior of Kalanick? Hardly. Tom Dougherty, CEO - Stealing Share 2 March 2017 The quick, easy access Uber offers is more important So, the CEO of Uber, Travis Kalanick, argued with an Uber driver over the company’s business model. Caught...

YouTube TV isn’t special, but it’s one of a coming wave

YouTube TV isn't special, but it's one of a coming wave Tom Dougherty, CEO - Stealing Share 1 March 2017 Still waiting for the one TV streaming service to take control Google announced yesterday that it’s joining the horde of companies going after traditional cable...

Davis Oscars speech full of heart – and misguided ego

Davis Oscars speech full of heart - and misguided ego Tom Dougherty, CEO - Stealing Share 28 February 2017 Acting isn't the only profession that "celebrates what it means to live a life." There was once a time, when as a young man, I would watch each Oscars speech and...

The New York Times runs ad, takes on lies

The New York Times runs ad, takes on lies Tom Dougherty, CEO - Stealing Share 27 February 2017 The New York Times effort is a direct reaction to Trump Other than Envelope-gate, the Oscars unveiled something truly extraordinary last night. The New York Times ran a TV...

Facebook lies. Lies, lies and more lies.

Lies on Facebook Tom Dougherty, CEO - Stealing Share 24 February 2017 Facebook lies. Lies, lies and more lies.  All too often Facebook lies. I'm not talking about the Facebook company. I'm speaking of the content. If you read my blog at all then you know the world of...

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO - Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are real....

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