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TOM DOUGHERTY’S OPINIONS.

AI Marketing. Artificial Intelligence.

AI Marketing Tom Dougherty, CEO - Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking. Too...

Walmart employees get another bonus

Walmart employees Tom Dougherty, CEO - Stealing Share 23 May 2017 Walmart employees get another bonus Shopping at Walmart doesn’t thrill me. Its stores are far too expansive for me to ever feel comfortable as a shopper. I never quite know where to go to find unique...

Political ideology ruins government

Political Ideology Creates Broken Government Tom Dougherty, CEO - Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising. I...

LaVar Ball makes it hard to root for his son

LaVar Ball Tom Dougherty, CEO - Stealing Share 17 May 2017 LaVar Ball makes it hard to root for his son Here's some straight truth. I've seen Lonzo Ball play basketball only a few times. I know the UCLA freshman has legitimate hardwood talent, potentially a...

Madden NFL 18 shows NFL all in on Tom Brady

Madden NFL 18 and Tom Brady Tom Dougherty, CEO - Stealing Share 15 May 2017 Madden NFL 18 shows NFL all in on Tom Brady This just in, NFL fans. The NFL is all in on Tom Brady. Just a year after the New England quarterback served a four-game suspension over...

Bon-Ton giving in to sheer insanity

The Bon-Ton Tom Dougherty, CEO - Stealing Share 10 May 2017 Bon-Ton giving in to sheer insanity I try keeping my finger on what is going on in the market place. Following a number of different industries I have noticed a disturbing, and expensive trend in business....

Will the iPhone 8 fix Apple’s innovation problem?

iPhone 8 Tom Dougherty, CEO - Stealing Share 10 May 2017 Will the iPhone 8 fix Apple's innovation problem? I am going to sound like a broken record here. But that’s a risk I am willing to take. Apple must up its innovation game. And I don’t know if the iPhone 8 is...

Political rebranding. Parties need this to happen.

Political Rebranding Tom Dougherty, CEO - Stealing Share 4 May 2017 Political Rebranding. It's Needed. Political Party Rebranding Is it time for political parties to think about a political rebranding? It may well be the next challenge in the political landscape....

Who’s shocked Applebees sales are plummeting?

Who's shocked Applebees sales are plummeting? Tom Dougherty, CEO - Stealing Share 3 May 2017 Applebees sales are a reflection of the state of its brand Can it get any worse for Applebees? According to yesterday’s report, Applebees sales fell 7.9% in the first quarter....

S-Town takes podcasting deeper than before

S-Town takes podcasting deeper Tom Dougherty, CEO - Stealing Share 2 May 2017 S-Town is about solving the mystery of a character I have a new obsession. Well, I did for about three days. Then it was all over as I burned right through S-Town, the new podcast from the...

The terrifying brand of The Handmaids Tale

The terrifying brand of The Handmaids Tale Tom Dougherty, CEO - Stealing Share 1 May 2017 Handmaids Tale taps into the greatest of all emotional triggers Talk about great timing. The Handmaids Tale, currently streaming on Hulu, presents many viewers’ worst nightmare...

Brand Blindness. Brand Loyalty. Persuasive.

Brand Blindnes is Brand Loyalty Tom Dougherty, CEO - Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...

ESPN layoffs next step to its doom?

ESPN layoffs next step to its doom? Tom Dougherty, CEO - Stealing Share 26 April 2017 ESPN layoffs demonstrate lack of vision The ESPN layoffs announced today came as no surprise. But it still hurts to see good people let go. The number of layoffs and length of tenure...

Research mistakes. Avoid traps. Methodology.

Research mistakes are preventable Tom Dougherty, CEO - Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for opportunities to...

Can Mazda be truly different now?

Can Mazda be truly different now? Tom Dougherty, CEO - Stealing Share 24 April 2017 Automakers, including Mazda, are in a vicious cycle There’s no guarantee, of course. But change at Mazda promises a car manufacturer finally breaking out of the industry-wide slump....

Ameriprise rebranding is on the right track

Ameriprise. Be Brilliant. Tom Dougherty, CEO - Stealing Share 20 April 2017 Ameriprise has a winning brand theme. In Financial Planning, Ameriprise has a brand The brand of Ameriprise stands out in a sea of financial planning companies. It’s not that it is the best...

Facebook isn’t to blame for the Facebook Live killer

Facebook isn't to blame for the Facebook Live killer Tom Dougherty, CEO - Stealing Share 19 April 2017 Facebook Live was simply the venue, not the cause Few things have been more disturbing that the live feed of the Facebook Live killer in Cleveland. Something about...

The finale for Girls came six seasons too late

The finale for Girls came six seasons too late Tom Dougherty, CEO - Stealing Share 18 April 2017 Our long national nightmare is over: Girls Hate is a word I try not to use. But I hate the HBO series, Girls. Really, I shouldn’t use the word hate at all. But sometimes,...

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