A funny thing has happened to my family members of late – they won’t go anywhere without their Apple Watches.
Me, I still don’t have one. (I am a fervent collector of antique pocket watches, and won’t leave home without one.) But that doesn’t mean I haven’t noticed the behaviors of my most beloved.
Right now, my wife, daughter, daughter-in-law and son all own Apple’s wrist technology. In fact, three of these folks camped with me in Shenandoah National Park, where each was dutifully monitoring the steps and calories burned on hikes.
I have to admit; I felt a twinge of jealousy over the cool gadgetry. This was quite a change from earlier feelings I had about the device. I’ll never leave my pocket watches. But, after totally dismissing the Apple Watch when it first came out, I re-considered.
The Apple Watch is only being considered
Not enough to buy, however. Like a lot of people, it has taken some time to consider it. My son admitted that he stopped wearing his watch for a long while. He even tried selling it on Craigslist (but to no avail) until he came around again to liking it again and using it daily. My wife and daughter just bought their watches last week (a long time after the watches first arrived on the scene). Same, too, with my daughter-in-law. For many, it appears that the jury is still out as to whether or not it’s a necessary buy.
Gone are the days where people couldn’t live without an Apple product. Now, it just peaks our curiosities. Sure, everything looks cool and all, but it’s just not all that different anymore. That’s a different feeling than I’ve previously had about Apple, often waiting in lines on release days in the past.
Not so much these days.
Could that level of vigor come back? You bet. But Apple’s recent track record says otherwise. As for now, people, like my family members, will eventually come around to try a new Apple product. How long will it take them? And what does that say about the current state of the Apple brand?