Why are Shark Tank products successful?
Tom Dougherty, CEO – Stealing Share
7 February 2017
The viewer is put in the position of being a judge
I am a sucker for the TV show, Shark Tank. Now you know my little secret, If this is the first post of mine you’ve ever read. Another one: I buy the Shark Tank products.
I’ve horded episodes on my DVR like a squirrel does acorns in the winter. Sometimes, 30 at a time are on deck, and I will happily watch them all.
“The cynic in me would also note that the show serves as advertisements for those products. They are the ultimate in infomercials, which have their own kind of power.”
And I’m actually interested in the Shark Tank products. I’ve purchased the Alaskan Glacial Mud for my wife last Christmas (which she loves). I also bought myself the Fizzics beer tap, which is the greatest goddamn thing to happen to beer, ever. It produces a head of beer that’s nothing short of incredible. Think fresh Guinness from Dublin.
Most recently, I bought my son the Simply Fit Board. He is a health nut, always trying new diets and exercise trends. He had to try out the board and I couldn’t wait to give it to him.
Do we judge the Shark Tank products, the judges or both?
Mark Cuban, Mr. Wonderful and the rest of the Shark Tank gang have found themselves in an interesting position. Viewers, just like me, are willing to give these products a shot. We, in a way, judge the products like the one of the judges. (We also judge the judges.) The cynic in me would also note that the show serves as advertisements for those products. They are the ultimate in infomercials, which have their own kind of power.
Consider the Simply Fit Board I bought my son. This curved piece of plastic doesn’t look all that different than a sled. Yet, I’m to shell out $40 for it because Lori Greiner backed it. Does my son look like a giant turd swiveling back and forth on the board? Yes. Regardless, I assume the exercise works because the sharks recognized its potential, and I agreed with their assessment.
That is the power of the Shark Tank brand. And I, for one, cannot wait for the next great idea so I can test it out, too.
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