A Samsung TV with Google TV sounds like more of the same

Tom Dougherty, CEO – Stealing Share

29 November 2011

There’s nothing here to topple Apple TV

Samsung is currently in late stage talks to bring Google TV to its new line of televisions. The pairing has me wondering, why?

Since its initial release and general lack of hype since then, Google TV has not been the profound change to television it needs to take off. Without it genuinely being game changing, Google TV has simply become noise in an already very crowded smart TV set, top box, game console, Blu-Ray player market that provides similar connectivity to digital media.

“In the meantime, I will continue to cross my fingers in the hopes that the Apple Siri TV rumors are true.”

Samsung
The best example of this noise effect is Apple TV. I say best because Apple is backed by a strong brand and a devoted cult following. Yet, even with these factors working with it, the successful Apple TV release has since slowed.

The problem? Apple TV did not change things in a big way, not even in a small way. It asked consumers to switch for something they most likely already had through another device, such as the Roku devices. And while some devoted consumers were happy to oblige, those sales will only go but so far.

The initial Google TV launch was, for the most part, a failure. It promised new and different but only ended up delivering more of the same in a new packaging. In fact, thinking about the category as a whole, any device tagging itself as a smart device is over-promising quite a bit. “Nuanced,” maybe. “Smart,” no. In my home I have a television with Internet apps, a game system, an Apple TV, a Roku player, and a Blu-Ray player, all of which connect the same services. The redundancy of the devices is a bit crazy.

I am not privy to what goes on behind closed doors at Google, so the new Samsung implementation might be groundbreaking and amazing, but my guess is it will just be more of the same.

In the meantime, I will continue to cross my fingers in the hopes that the Apple Siri TV rumors are true.

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