S-Town takes podcasting deeper
Tom Dougherty, CEO – Stealing Share
2 May 2017
S-Town is about solving the mystery of a character
I have a new obsession. Well, I did for about three days. Then it was all over as I burned right through S-Town, the new podcast from the NPR team that brought us Serial.
And I have felt at a complete loss ever since.
“Instead, the brand of S-Town is rooted in the theatre of the mind.”
Ladies and gentleman, if you haven’t listened to this podcast yet, exit out of this blog and do so now. It’ll take you a little over seven hours. But it’s time wonderfully well spent. May have been the fastest seven hours of my life.
The mystery of S-Town is rooted in the minds of the characters, not about a crime
If this is the first you’re hearing about S-Town, know this. Brian Reed hosts this investigative series. S-Town, which stands for “Shit Town,” follows the exploits of an eccentric resident of a small Alabama town. No spoilers here. But it is the story bursting with mystery, intrigue, love, loss, genius and depth of character. The central mystery is not a crime, like it was in Serial. The surprises exist in the characters own histories and personalities.
Unlike Serial, says the New Yorker, “The central question that S-Town pursues is much murkier from the start. It’s not a whodunit — it’s a What Happened? Or a Did Something Happen? Or a What Are We Doing Here? The more we learn about the possible murder, the more cryptic it gets.”
Instead, the brand of S-Town is rooted in the theatre of the mind. That’s what I have grown to love about the podcasts. And, more minutely, about theatrical series like this. John B. McLemore, while never seen, is one of the most complex and alluring characters to ever cross my psyche. Someone I’ll never soon forget.
Both brilliant and tragic, S-Town further solidifies the podcast medium as one of vitality and depth. Seven episodes weren’t anywhere near enough of S-Town. I’d give all my pocket watches away for an hour more of this story (that’s your lone Easter egg readers). Go listen.
Go Boldly Tom Dougherty, CEO - Stealing Share 21 September 2017 Go Boldly American Biopharmaceutical Companies Go Boldly, the marketing arm of the American Biopharmaceutical Companies, has launched a new TV campaign. It is perfect branding? It just might be. The key...
The Equifax hack Tom Dougherty, CEO - Stealing Share 20 September 2017 Equifax waits six weeks, blows its brand promise Data breeches suck. No one appreciates it when hackers break into a company and retrieve your personal information. Then you change passwords,...
Rolling Stone magazine Tom Dougherty, CEO - Stealing Share 19 September 2017 Rolling Stone magazine seeking change with sale Last week, my oldest son wrote a guest blog. His post, something special to his heart, highlights the music review site, Pitchfork. I...