http://www.stealingshare.com What's New at Stealing Share? en-us Podcast 8 - The Airline Industry (part 1) Fri, 11 Jul 2008 00:00:00 GMT http://www.stealingshare.com/mp3/Airline%20Podcast.mp3 “Change We Can Believe In,” “Liberty for America,” “What’s on the Table?” “Ready From Day One.” the sounds of a good ‘ole American presidential campaign in 2008. Throughout our history there have be... Mon, 14 Jul 2008 00:00:00 GMT http://www.stealingshare.com/content/1216043698908.htm The Golden Rule in branding and, for that matter, marketing in general is the younger the target audience, the easier it is to create preference. Ever tried to talk a kid out of going to McDonalds or not desperately needing to see the new Pixar movie? Pulling a camel through the eye of a needle easi... Mon, 14 Jul 2008 00:00:00 GMT http://www.stealingshare.com/content/1216049624549.htm How Can Destinations Increase market Share?As the scramble over the shrinking pool of discretionary spending ramps up, destination and tourism marketers across the globe stand on the precipice. Next year, there will be a reckoning of sorts as the industry sorts through its roster of “winne... Thu, 10 Jul 2008 00:00:00 GMT http://www.stealingshare.com/content/1215694877075.htm BY STEVE IVEY  — The Business JournalGREENSBORO - Tom Dougherty paid more than he should have for a can of soup.At a Philadelphia-area grocery store, Dougherty had the choice between a name brand can of tomato soup for 'his daughter, or a store brand can. He chose the name br... Tue, 8 Jul 2008 00:00:00 GMT http://www.stealingshare.com/content/1215523908107.htm AirlinesAmerican Airlines | United Airlines | Delta Airlines | Continental Airlines | Northwest Airlines | Southwest Airlines We live in the iPod world and technology has changed us. Whether it’s shopping or banking online, or scheduling our TV watching on TiVo, we’ve be... Wed, 18 Jun 2008 00:00:00 GMT http://www.stealingshare.com/content/1213881598463.htm Hotels, Motels, and Inns, Oh My! The hotel business has some explaining to do. Tell us hospitality brand managers, what is the difference between a Hilton hotel and a Marriot hotel? Or, what is the difference between a Motel 6 and a Super 8 motel? Beyond a generalized class of service (and cost),... Fri, 30 May 2008 00:00:00 GMT http://www.stealingshare.com/content/1212151480093.htm Pharmaceutical companies and medical device manufacturers share the same challenges and marketing hurdles as the manufacturers of package goods and consumer products. They will argue with you - and tell you the medical industry is too unique- but take a step outside of the category for just a moment... Fri, 30 May 2008 00:00:00 GMT http://www.stealingshare.com/content/1212156665078.htm There is a slight sea change at your local multiplex, depending on where you live, and it marks an attempt by theater owners and chains to generate more revenue as the amount of competition increases. A handful of theater chains are showing live baseball, rock concerts, classic television shows a... Fri, 30 May 2008 00:00:00 GMT http://www.stealingshare.com/content/1212159384437.htm St. Jude Medical to Launch New Brand Identity The new brand identity will combine the company’s commitment to meeting customer needs with its reputation for quality. ST. PAUL, Minn.--(BUSINESS WIRE)--St. Jude Medical, Inc. (NYSE: STJ) today announced it will unveil its new corporate ide... Tue, 13 May 2008 00:00:00 GMT http://www.stealingshare.com/content/1210689770441.htm When you make a list of the world’s strongest brands, a few names surface quite regularly: Coca-Cola, Starbucks, Apple, Sony, Disney, Microsoft, Nike, and even Harley Davidson. All of these brands represent a value from the perspective of the customers (even if they are not important to you personal... Thu, 1 May 2008 00:00:00 GMT http://www.stealingshare.com/content/1209658980465.htm Yes, the airline industry is reeling. There is no question. System-wide, domestic air ridership is stagnant and passengers are still being treated like cattle, moving en masse from one “cattle car” to the next with inexcusable delays and hassles. Delta's Wasted Idea Last May, we wrote an a... Wed, 30 Apr 2008 00:00:00 GMT http://www.stealingshare.com/content/1209560227937.htm There are a number of cool-looking three-dimensional logos in the marketing landscape now. It's a trend worth noticing because, in this highly competitive selling environment, companies of all sizes are constantly reaching for a visual advantage and often see three dimensions as representing th... Wed, 16 Apr 2008 00:00:00 GMT http://www.stealingshare.com/content/1208361452362.htm We found this article most interesting and have made it available to our readers. It was written and published by MarketWatch.Banks: The Best and the Worst by Gail Liberman and Alan Lavine. Tuesday, April 1, 2008, provided by MarketWatch How to find the best bank for personal business? The worst? ... Tue, 15 Apr 2008 00:00:00 GMT http://www.stealingshare.com/content/1208276221331.htm The "R" Word One cannot turn on the business news, visit a web portal, or read a newspaper or magazine without being reminded that the US is facing an economic downturn. Whether you call it the “credit crunch,” “market adjustment,” or what it really is a Recession, the meaning is clear -... Mon, 17 Mar 2008 00:00:00 GMT http://www.stealingshare.com/content/1205778252562.htm Tom Dougherty CEO, Stealing Share, IncEconomists have their own definitions, prognosticators have theirs, and politicians have theirs. For those of us in business, the definition of a recession is an individual one and does not reflect “Wall Street’s woes” or the &... Mon, 17 Mar 2008 00:00:00 GMT http://www.stealingshare.com/content/1205849678015.htm All Businesses are also Communications Companies.Who You Really AreSo you are a manufacturing business. Or you are a marketing business. Or you are a service business. But did you imagine that no matter what business you are in, you must think of your business as a communications company? Here... Sun, 2 Dec 2007 00:00:00 GMT http://www.stealingshare.com/content/1196605727359.htm A new way to maximize your company’s revenues – regard and treat all of your customer and prospect interfacing functions as media, and organize them to ensure that they are maximized as media. Let us assume that your business already has a great brand strategy. That's terr... Mon, 26 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1196081083718.htm Do the best products always win? The market place is riddled with the remains of good products that have succumbed to market failure and the shells of products that never met their potential. We hear from companies all the time, “Our products and services are superior to those of our competition,... Mon, 26 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1196097871328.htm Immature May be A FacadeThe TV set market would seem to be the last market to be described as immature. After all, television has been a significant part of our lives for more than 50 years and the brands are firmly established: Sony, Panasonic, Samsung, etc. But there’s no accounting fo... Thu, 22 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1195732816328.htm Check to see if you’ve ever heard this. You’re watching a reality TV show and a contestant does something that endangers their chances of staying on the island, so to speak. Then, someone in your family says, “Oh, I’d never do that.” Or, “Mom, that’s just like you!” What that family member – what... Thu, 22 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1195734591921.htm “A sovereign’s first duty is doubtless to conform with the wishes of the people; but what the people say is scarcely ever what they wish: their desires and their wants cannot be learned from their own mouths so well as they are to be read in the heart of their prince.” -Napoleon Bonaparte When ... Mon, 19 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1195477728156.htm Who Is Your Brand For?The wizard of ads, Roy H. Williams once said, "The Price of Clarity is the Risk of Offense." We often tell clients that one of the most important keys to a successful branding strategy is clarity. Clarity builds meaning in a way that leaves little room for m... Fri, 16 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1195238818781.htm This recent article was published by Reuters and we thought it important enough to reprint it here. How important is the web? More important than any of us realize. If you are going to steal market share don't underestimate how important immediate access to information and knowledge is to you... Thu, 8 Nov 2007 00:00:00 GMT http://www.stealingshare.com/content/1194552240203.htm Getting your brand to reflect your audienceA recent report from Associated Press reported this startling news: Women adore the NFL’s Pittsburgh Steelers. A survey conducted by Scarborough Sports Marketing in each NFL city found that 35 percent of women living in the Pittsburgh metropolita... Wed, 26 Sep 2007 00:00:00 GMT http://www.stealingshare.com/content/1190839275171.htm Web Errors — Proceed at your own risk Building a website used to be the dominion of a select few. “Webmasters” would sift through reams of arduous HTML, CGI, and PERL code in their quest to create the perfect site. Now, with the seemingly limitless number of applications and resources availabl... Mon, 30 Jul 2007 00:00:00 GMT http://www.stealingshare.com/content/1185808551890.htm Brand is All About MeaningBrand is all about meaning. Ideally, as a consumer thinks about or comes in contact with a given brand, that brand should incite a torrent of thoughts, ideas, images, and beliefs. All of these connect the consumer with the brand on an emotional level, motivating them to ... Sun, 29 Jul 2007 00:00:00 GMT http://www.stealingshare.com/content/1185541398140.htm Increasing Market Share in Uncertain Times Winning in business today means growing your market share — I don’t care how mature or immature your market segment appears to be, your long-term success means that your share will grow only at your competitors’ expense. We should all consider our su... Fri, 27 Jul 2007 00:00:00 GMT http://www.stealingshare.com/content/1185547369765.htm How to Get the Most Out of Your HR — By UN-BUNDLING Them Almost all of us think of one another as individual human beings. This way of thinking about one another is pervasive. Even in business, when we hire people, we think we are hiring individuals. When we form departments, we do so by putting ... Fri, 27 Jul 2007 00:00:00 GMT http://www.stealingshare.com/content/1185537996203.htm How to sell more products - by thinking differently about your business From the beginnings of business most of us have thought about business in terms of the products we sell. You too are used to thinking of your business like this. This is because most businesses typically originate out of some... Thu, 26 Jul 2007 00:00:00 GMT http://www.stealingshare.com/content/1185478481875.htm The Logo as an Icon People the world over have come to expect a logo when encountering a company or product — It’s so ingrained in how we size things up. A logo will stand for everything a brand represents to us — and most often within an emotional context. Just think of the famous brands and you... Wed, 25 Jul 2007 00:00:00 GMT http://www.stealingshare.com/content/1185372777609.htm The Difference Between a Brand Theme-Line and an Advertising "Tag line” The two phrases are often confused and as a result, very few brands have a brand theme-line today. Instead, they move as wildly as the wind blows and they change their brand focus as often as they change ad a... Thu, 28 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1183046707859.htm The Most Powerful Retail Brand Of all the retail stores and super-stores in the US, who has the best brand? Which brand commands dominance over the competition and strikes fear into the heart of the market space? Just to stir up the pot a bit and to make a point, let’s include in our eval... Tue, 26 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182853289921.htm Businesses Needs to Be Restructured to Maximize Market Share Growth Businesses now exist in a hyper-competitive environment. The more competition there is, the more power shifts from businesses to the customers (including prospects). Businesses that are still structured according to the model o... Fri, 22 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182461276468.htm The Importance of Meaningful Research At Stealing Share® we always conduct research before building a brand and marketing strategy for our clients, who have hired us to grow their market share. Sometimes, the conversation as to why we insist on research goes something like this: Our Client: “W... Wed, 20 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182351284234.htm Eight Steps for Building a Brand that Builds Market Share The best way to ensure consistent brand share growth over competition is to have a powerful Brand and to deploy it just as powerfully. Anyone who has a product (the term is used here to include services as well) can develop a reasonably so... Wed, 20 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182364526125.htm Mergers Should Make Sense From A Brand Point of View The business dynamics regulating the marketspace today mandate that organizations constantly move towards economies of scope and economies of scale. We can’t open the Wall Street Journal, Businessweek, Economist, or any other business publicat... Wed, 20 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182370277890.htm Perception vs Fact Typically, as human beings, we think of perception and fact as two different things. It is common to think of perception as “the world in which we see it.” It is the world that we can experience, feel, touch, and “perceive.” Interestingly... Tue, 19 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182284253125.htm Truth in Marketing What your company takes as truth is not the fuel of preference and choice. The reason for this is that truth is not universal, it is in fact a product of perspective — and there are as many perspectives in the world as there are places to stand. Every one of your custome... Mon, 18 Jun 2007 00:00:00 GMT http://www.stealingshare.com/content/1182181407890.htm Building on Business Management, Part 2 In Part II, we will build on the foundation in Part I and look at how business functions as the evolutionary cutting edge of the Whole System Model. To do so, we must first identify the different kinds of motions in the Whole System that arise from each of ... Tue, 22 May 2007 00:00:00 GMT http://www.stealingshare.com/content/1179840152968.htm From BRANDWEEK Expect the unexpected when deal-makers arrive in the marketing department By Todd Wasserman It's fairly easy to get Howard Davidowitz riled up. Just mention the name Eddie Lampert: "He bought Kmart and Sears, and so far he's closed off and sold hundreds, but he ha... Mon, 21 May 2007 00:00:00 GMT http://www.stealingshare.com/content/1179777180406.htm Every company or organization today that is successful must be driven in a constant quest to grow its market share. However, most companies fall far short of all the projections and annual planning. When the chips are finally counted and the level of success is finally evaluated on a spreadsheet exp... Tue, 15 May 2007 00:00:00 GMT http://www.stealingshare.com/content/1179246221000.htm Business Management based on the Whole System Model – Part I of three. This article is being written to show how the Whole System Model can improve business management. If only because business is the integral institutional instrument with which the Whole System accelerates its own transformation... Mon, 14 May 2007 00:00:00 GMT http://www.stealingshare.com/content/1179147339218.htm Probably the most understated misconception in marketing today is in the definition of the word, “brand” or “branding.” The confusion in the word is clearly illustrated by the two definitions found in Webster's New Millennium™ Dictionary of English: 1. In marketing, the sum total of a comp... Mon, 14 May 2007 00:00:00 GMT http://www.stealingshare.com/content/1179163704875.htm You’ve probably seen the ad. It opens with 50 New Yorkers tasting pasta at what appears to be a swanky Manhattan restaurant called Tuscani. The Alfredo is Great! The New Yorkers exclaim over the dishes. “The alfredo is great!” says one trendy-looking, young man. Then comes the clincher: The coo... Mon, 30 Apr 2007 00:00:00 GMT http://www.stealingshare.com/content/1209563023593.htm Most businesses have little idea of brand as a powerful business function. The people who run these companies believe they are in the business of making products and then selling them. Professionally run businesses, on the other hand, are aware of the criticality of the brand function toward increas... Fri, 20 Apr 2007 00:00:00 GMT http://www.stealingshare.com/content/1177077994218.htm Where Should We Think Brands Live? And Why? Our ability to build powerful, market share-expanding brands depends largely upon where we think brands live. We will explore possible places for brands to live, and show how thinking that one of these places is better than the other places – can c... Mon, 26 Mar 2007 00:00:00 GMT http://www.stealingshare.com/content/1174914267343.htm Making Your Brand Work — WORK So, at last, you have a great brand. You worked hard with your branding agency, and they have developed a great brand that is sure to get you competitive advantage, and promises increasing market share well into the future. Not so fast. There are three phases to... Mon, 19 Mar 2007 00:00:00 GMT http://www.stealingshare.com/content/1174310069421.htm Trouble On Wall Street Investment companies and brokerage houses are ripe for the picking and TD Ameritrade is looking more and more like the grim reaper. It is easy to look at a market caught up in its own outdated business models where Merrell Lynch, Bear Sterns, A.G. Edwards, Prudential Fin... Mon, 19 Mar 2007 00:00:00 GMT http://www.stealingshare.com/content/1174317087890.htm Wal-Mart, Netflix, Best Buy. Most of the big box retailers for consumer electronics have decided to focus exclusively on selling Sony’s Blu-Ray technology for high-definition DVDs rather than Blue-Ray’s competitor, HD DVD. The Final BlowThen came the final blow. Toshiba, the comp... Sat, 17 Mar 2007 00:00:00 GMT http://www.stealingshare.com/content/1205851704125.htm When we finished 2007, there were all kinds of lists in the media: Top stories of the year, books, viral videos, movies, etc. The cable network TBS even ran Funniest Commercials of the Year. Too Many CommercialsAnd that last one hints at a very big problem in the world of advertising, especially whe... Sat, 17 Mar 2007 00:00:00 GMT http://www.stealingshare.com/content/1205853949578.htm