Remembering the great Steve Jobs

Tom Dougherty, CEO – Stealing Share

5 October 2016

 

Steve Jobs understood brand better than anyone

 

Today marks the fifth anniversary of Steve Jobs’ death. If you are like me, it is amazing that it has been that long. And yet it feels like a long winding and dark road since I last saw him live at an Apple event.

Steve Jobs

The late, great Steve Jobs

This date is a seminal moment in the modern world of technologies and innovation. Steve heralded in the development of most of the gadgets and appliances on which we all rely. My MacBook is my rock. Without Steve Jobs and his insistence on simplicity, the OSX operating system would be a pipe dream. Even Windows would not be what it is without the relentless pressure of this innovator.

Certainly his vision for a computer for the rest of us, at a time when they were only for nerds and programmers, has come to fruition.

My iPhone has become the staple of my connectivity. We are no longer dependent on the clumsy Blackberry or complicated Palm Pilot to manage our calendar, phone and email, thanks to Steve and the wizards at Apple. I no longer own an iPod because all of my music resides nicely on one device. I even migrated to Bluetooth headphones last year.

We use the products that Steve Jobs created every day

I am writing this blog while sitting in the United Club at O’Hare Airport. I am writing it on an iPad Pro. Meanwhile, my granddaughter is home watching a Pixar movie and I will FaceTime her from my hotel tonight.

It is easy to lament Apple’s lack of innovations since Steve Jobs left us. It is, after all, an incredibly high bar. But I must tell you my new iPhone and new iPad are head and shoulders above the first generations. My new Mac is smaller, faster and the battery lasts longer.

So I want to publicly thank Steve Jobs on this moment of reflection for a lifetime achievement that makes me feel incredibly humble in its wake. It’s much like looking at The Beatles and realizing you would have been immensely pleased to have penned even one of their tunes.

I still love Apple. I even like Tim Cook, who has tamed the beast and transformed it into a formidable business model.

I want to cheer again for blinding innovation and I am hopeful at every Apple event that the notoriously secretive company of geniuses is about to transform my life. Again.

 

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