Is cheap the way to go with streaming? Walmart thinks so.
Tom Dougherty, CEO – Stealing Share
27 January 2015
Do we really need Vudu Spark?
I’m a bit baffled with Walmart.
It seems like every major tech company in the world is releasing some kind of steaming television device. This begs the question, did Walmart need enter the foray as well?
We have the Roku Streaming Stick, the Amazon Fire Stick, and the Google Chromecast, not to mention Apple TV and all the smart TVs that stream on their own. Surely, this is enough for us to choose from.
Seems that the folks at Walmart didn’t think so.
Enter the $25 Vudu Spark, (even the name feels like a rip from the competition, doesn’t it?) brought to you by Walmart.
Yup, its cheap. But it’s also a piece of junk, and I hope people don’t buy it. Unlike the competition, which offers options like Netflix, Hulu Plus and HBO GO as streaming options, the Vudu Spark comes loaded with one singular app: Vudu.
How useless and boring.
The Vudu app kind of follows the iTunes movie store model whereby users can rent videos and TV episodes. So, you always have to pay.
This is not what people want. Nope, we want a lot of spectacular options for a small monthly fee.
Think about the decline of purchased music due to streaming services like Spotify. Why should we think TV and video are any different? Really, we shouldn’t, because they’re not.
So, I wonder what the point was of Walmart making this investment. It has the money to take a gamble, but why play the game when you know you have a losing hand?
Time Inc Tom Dougherty, CEO - Stealing Share 16 October 2017 Time Inc cuts issues, and it's the right thing to do Well, this can’t be good for the publishing industry, can it? Time Inc announces it’s reducing the number of issues for Fortune, Sports Illustrated,...
Shock Advertising Tom Dougherty, CEO - Stealing Share 13 October 2017 Why Shock TV Fails. Paper-cuts. Shock advertising by Lexus and Direct TV Commercial effectiveness is in decline. Advertising agencies try anything to get you to notice the ad. However, it doesn’t...
American Influence. Declining. Tom Dougherty, CEO - Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss), a...