Tom Dougherty to appear on International Wireless Conference panel to discuss mobile advertising
GREENSBORO, NC – March 14, 2011 – Tom Dougherty, President and CEO of Stealing Share, will be a panelist at an international wireless conference sponsored by the International CTIA Wireless 2011 conference in Orlando, Florida, on March 22 to discuss mobile advertising.
Wireless Industry Panel
Dougherty will be part of a panel called “Your Ad Here! – Marketing on Mobile” along with AT&T Vice President Chung Choeng, USA Today Vice President Matt Jones, Tapjoy co-founder Lee Linden and Upstream CEO Alex Vratskides to discuss the issues surrounding mobile advertising, including the lack of reliable audience measurement and reluctance by brands to embrace the medium.
Dougherty has worked on many of the world’s best-known brands, including IKEA, Tide and Lexus, and has been recently quoted in The New York Times and CNN for his opinions on brand.
CTIA, formerly known as the Cellular Telephone Industries Association, is an international organization whose membership includes wireless carriers and suppliers and is based in Washington, D.C.