Featured speaker at travel conference
Stealing Share CEO and Senior Strategist, Tom Dougherty, was a featured speaker at travel conference. He was also a moderator at the The Educational Travel Conference.
Now in the 20th year, the Educational Travel Conference is the only forum of its kind dedicated to the education, training and networking priorities of professionals in the business of experiential learning through travel. Nowhere has such a highly qualified group of nonprofit travel planners, suppliers, specialty tour operators and destinations been assembled to focus on the development, operation and marketing of group educational and special interest travel worldwide.
Established in 1987, the Conference was initiated by the Conference Organizer, Mara DelliPriscoli and Travel Learning Connections, Inc., as a pioneering effort to provide highly customized educational programming, professional development and affinity-based networking forums for seasoned travel planners, as well as jumpstart training for newcomers to the field of nonprofit/educational travel. The Conference hosts over 450 delegates absorbed in 3 days of inspired sessions, first-rate social venues and educational rich “experiences” on site. The Conference is purposely kept intimate and small to ensure high quality networking and small group educational experiences with like-minded individuals and/or like organizations.
Designed and operated from its inception as an educational resource, the Educational Travel Conference remains committed to its core objectives:
• Delivering “content rich” conferences and cutting edge agendas
• Promoting planner-supplier partnerships through high quality networking • Building community through affinity connections
• Raising the bar of industry professionalism through training
• Advancing and transforming mission driven programming and responsible tourism agendas
Educational Travel Defined Educational Travel Conference February 21 – 24, Program Leadership and Marketing
February 24 Brand: Permission to be important 10:15 am – 11:30 am Harborside Ballroom D & E Brand is the cornerstone in your marketing mix, the place where the business of your business and the business of your connection to the customers meet.
How do you understand your own brand’s core attributes, how do you market in ways that engage both logic and emotion so that what you offer engages past customers as brand ambassadors, and helps guarantee relationships rather than simply transactions? Tom Dougherty will explain how brand, when properly constructed, is more about anthropology then it is about marketing because brand reflects the values and beliefs of those it wishes to influence. Bobbi Collins, Director, Membership & Business Operations, U.S. Naval Academy Alumni Association Moderator(s): 179 Tom Dougherty, CEO, Senior Strategist, Stealing Share Speaker(s): 179 Linda Peterson, Peterson Skolnick & Dodge 179