Research Means Business.
There is a right way to conduct research to grow your market share and a wrong way. Unless you are asking the right questions, your research will fail.
Go Beyond Theory to Steal Share.
You must go beyond theory and identify the emotional drivers of your target audience and use tough-minded strategies and positioning to steal market share from the competition.
The Process Does Count.
Stealing Share has developed a unique process unlike any other brand company in the world that is designed with a single purpose, to steal market share.
Syngenta - New Brand for AgriEdge Crop Protection
Global Global Crop Protection Company Seeks Stronger US Brand Message.
GREENSBORO, N.C. – July 12, 2006 – Stealing Share, a global brand strategy firm specializing in developing strategies to steal market has been retained by Syngenta, AG to develop a more competitive brand for their AgriEdge brand.
Resultant Research®, is conducting the research study on behalf of Syngenta. Syngenta AG engages in the development, manufacture, and marketing of various products for crop yields and food quality. The company operates in three segments: Crop Protection, Seeds, and Plant Science. Crop Protection segment develops and sells chemicals, such as herbicides for corn, cereals, soybean, and rice; fungicides for cereals, fruits, grapes, rice, soybean, and vegetables; insecticides for fruits, vegetables, and cotton; and professional products, including seed treatments, products for public health, and products for turf and ornamentals.
The Seeds segment develops, produces, and markets seeds and plants, developed using genetics and related technologies. It provides seeds for field crops, including corn, oilseeds, cereals, and sugar beet, as well as vegetable and flower seeds. Plant Science segment applies biotechnology for growers yield and food quality. It manufactures and sells QUANTUM Phytase, a microbial produced animal feed supplement in Mexico and Brazil. Syngenta has collaboration with Diversa Corporation to establish a shared biotechnology research platform for new plant science applications and enzyme discovery, as well as for selected antibody generation and other biopharma product development.
It operates principally in Switzerland, the United Kingdom, the United States, China, and India. The company sells its products through independent distributors and dealers worldwide. Syngenta was founded in 1999 and is headquartered in Basel, Switzerland.
About Stealing Share Stealing Share is a strategic and brand planning firm that focuses on giving clients meaning to their brand so they can change customer behavior. We provide clients analysis, research and actionable plans designed to steal market share from competitors by pinpointing what is meaningful to target audiences and can be positioned against the competition. More information can be found at www.stealingshare.com or by calling 336-389-9315.
