There is a right way to conduct research to grow your market share and a wrong way. Unless you are asking the right questions, your research will fail.
You must go beyond theory and identify the emotional drivers of your target audience and use tough-minded strategies and positioning to steal market share from the competition.
Stealing Share has developed a unique process unlike any other brand company in the world that is designed with a single purpose, to steal market share.
From: ABA Banking Journal
MARKETING: Is your bank just another beer?
Stealing Share was cited in ABA Banking Journal regarding the state of the banking industry and its inability to build brand preference. It is an indursty that competes over best practices, with market share waiting to be grabbed by the first competitor that can create a brand that speaks to a larger idea.
As Stealing Share CEO Tom Dougherty noted,
"Today, each bank--big or small--has an opportunity to truly steal share instead of just holding onto what it has. It takes boldness, and it means making hard decisions about your brand--what you stand for and who the customer is when they use your brand."
The article in its entirety can be found here