There is a right way to conduct research to grow your market share and a wrong way. Unless you are asking the right questions, your research will fail.
You must go beyond theory and identify the emotional drivers of your target audience and use tough-minded strategies and positioning to steal market share from the competition.
Stealing Share has developed a unique process unlike any other brand company in the world that is designed with a single purpose, to steal market share.
Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share (www.stealingshare.com), has been chosen to be a featured speaker at this years Annual Convention of The Insurance Marketing Communications Association (IMCA) to be held in San Francisco June 25th - 28th.
Speaks To General Session
Tom will be addressing the General Session on Tuesday morning and will be speaking on “Stealing Share: Building your brand to grow your market share.” To promote education and development of its members, IMCA holds a four-day annual meeting in June, and when feasible, a one-day seminar in the fall. IMCA is exploring offering one-day seminars or networking sessions on a regional basis. Refer to the calendar of events for dates and locations. Headquartered in Greensboro, NC with an office in NYC, Stealing Share, Inc, creates brand strategies that are designed to increase business’s market share.
According to Dougherty, “Stealing Share has deep category expertise in many business lines. But our clients choose us, not because we are experienced in banking, destination and tourism, B to B or consumer products — They choose us because we are experts in increasing their market share.” IMCA IMCA is an international organization of insurance communications professionals who specialize in marketing, marketing communications, advertising, sales promotion, and public relations. IMCA is a professional industry association whose collective membership represents the insurance and financial services industries throughout the U.S., Canada, Mexico and Bermuda.
The organization represents over 120 companies, including the top five property casualty writers in the country. Tom began his strategic marketing and branding career in Saudi Arabia working for the internationally acclaimed Saatchi & Saatchi. His brand manager at the time referred to Tom as a "marketing genius," and Tom demonstrated his talents to clients such as Ariel detergent, Pampers and many other brands throughout the Middle East and Northern Africa. After his time overseas, Tom returned to the US where he worked for brand agencies in New York, Philadelphia, and Washington, DC.
He continued to prove himself as a unique and strategic brand builder for global companies. Tom has led efforts for brands such as Procter & Gamble, Kimberly Clark, Fairmont Hotels, Coldwell Banker, Homewood Suites (of Hilton), Tetley Tea, Lexus, Sovereign Bank, and McCormick to name a few. Tom possesses an impressive list of elite clients, but more importantly, Tom possesses a unique knowledge of human behavior. "When we buy product, we are buying ourselves," he explains.
Tom understands the importance of human behavior and thus demonstrates the ability to create brands that go beyond theory to change this behavior. Tom's passion for and dedication to the brand business is ultimately what allows him to provide brands with the tools they need to achieve identity and to succeed by stealing share.
Learn more about IMCA here