There is a right way to conduct research to grow your market share and a wrong way. Unless you are asking the right questions, your research will fail.
You must go beyond theory and identify the emotional drivers of your target audience and use tough-minded strategies and positioning to steal market share from the competition.
Stealing Share has developed a unique process unlike any other brand company in the world that is designed with a single purpose, to steal market share.
By: Victoria Finkle
"As banks try to raise revenue and improve their reputations..." Stealing Share CEO, Tom Dougherty, comments on the routine agency changes banks make that result in more of the same.