When I was young, I enjoyed arcade classics like Donkey Kong and Pac-Man. Simple games that involved a joystick and a couple of buttons. These days, I am afraid I could never learn what the plethora of buttons do on a Playstation or X-Box controller. Ultimately, I would end up doing the button “mash” to accomplish much of anything. This is why a video game controller hasn’t touched my hand in decades.

Nintendo

This is where Nintendo needs to put its games.

It is also probably why the one gaming brand I am attracted to is Nintendo. Its systems have always felt like they were rooted in simplicity. Which is an attribute I admire. The brand houses some of the most recognizable gaming characters like Mario and Link.

A handful of years ago, Nintendo was riding high on its Wii system. A Wii system was once next to impossible to wrangle. Customers would snatch them up as soon as they hit the selling floor almost a year after their release.

Since then, Nintendo has been on the decline. The Wii U, an updated version of its predecessor, never hit home with audiences. Moreover, the company recently reported mediocre Q4 results.

Nintendo needs to think outside of the box.

All of this means that Nintendo doesn’t have the same permission to release the action packed, shoot-em up games as its rivals do and must consider a new strategy. For instance, the company has to think more innocently with its games — consider the titles it offers compared to its competitors. Yoshi World vs. Grand Theft Auto.

A few years back, I was contemplating the next steps that the gaming giant should make. Then, I suggested that the company needed to look outside of itself and partner with a company that is top-of-mind, like Apple.

Turns out, Nintendo is doing just that.

Its first foray into the Apple app world was a failed social network/game attempt. However, I have high hopes for its second attempt which will feature a “very familiar character.” This is its best move since the release of the Wii.

By joining the Apple ecosystem, Nintendo’s reach expands tenfold. With Sony and Microsoft ruling the gaming category, Nintendo now has permission to “Think Different.”