Newspapers must change
Tom Dougherty, CEO – Stealing Share
6 April 2009
Newspapers have hard choices to make
A penny for…thoughts? Well, Rupert Murdoch believes it is worth a lot more than that. Newspapers must change, now.
“People reading news for free on the Web, that’s got to change,” said Murdoch, speaking at The Cable Show, an annual cable television industry event, in Washington, D.C.
I think Murdoch has a point. After all, he now represents the Wall Street Journal, which does charge for online content. The problem with that thinking is that the model has changed. Do local newspapers actually believe they can finance a staff and support their current infrastructure by reporting only local news and supported by web subscriptions?
The larger point is that, sadly, local newspapers have lost their relevance. The loss of advertising that supports them is just proof. The current state of the economy has affected that, for sure, but the writing was on the wall long before that. Murdoch need not worry, the Wall Street Journal is a different model and is read everywhere. I might pay to buy Reuters national and international news but I really don’t think local papers can manage.
Daytona 500: What does NASCAR look like now? Tom Dougherty, CEO - Stealing Share 20 February 2017 Daytona 500: Out with Sprint, in comes Monster Energy A new season of NASCAR begins this weekend with its signature race, the Daytona 500. However, regular viewers...
Frequent Flyer Failures Tom Dougherty, CEO - Stealing Share 16 February 2017 Frequent Flyer Programs. Backwards. Frequent flyer programs are so much a part of my life that I can recite from memory my United, American, and Delta identifier numbers. It happens when you...
Papa Johns ads disingenuous at best Tom Dougherty, CEO - Stealing Share 15 February 2017 They feel so much like marketing, they aren't believable I have seen more and more of the pizza family from Papa Johns ads lately. The chain must be spending a fortune. I vaguely...