Newspapers must change
Tom Dougherty, CEO – Stealing Share
6 April 2009
Newspapers have hard choices to make
A penny for…thoughts? Well, Rupert Murdoch believes it is worth a lot more than that. Newspapers must change, now.
“People reading news for free on the Web, that’s got to change,” said Murdoch, speaking at The Cable Show, an annual cable television industry event, in Washington, D.C.
I think Murdoch has a point. After all, he now represents the Wall Street Journal, which does charge for online content. The problem with that thinking is that the model has changed. Do local newspapers actually believe they can finance a staff and support their current infrastructure by reporting only local news and supported by web subscriptions?
The larger point is that, sadly, local newspapers have lost their relevance. The loss of advertising that supports them is just proof. The current state of the economy has affected that, for sure, but the writing was on the wall long before that. Murdoch need not worry, the Wall Street Journal is a different model and is read everywhere. I might pay to buy Reuters national and international news but I really don’t think local papers can manage.
Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO - Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in the way...
Amazon Instant Pickup Tom Dougherty, CEO - Stealing Share 16 August 2017 Is Amazon Instant Pickup just an automat? Amazon is doubling down on its push into traditional brick and mortar with its new Amazon Instant Pickup service for Prime and Student Prime members. The...
Disney streaming Tom Dougherty, CEO - Stealing Share 15 August 2017 Disney streaming bursting the bubble I'm a steaming content kind of guy. A few years back, I cut the proverbial cord, diving headfirst into the likes of Netflix, Hulu and HBO Go. Truth is, there...