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Brand News Releases : The Brand of China
9/15/2008
中國產品 邁入領先創新階段
【本報記者邰彥紐約報導】中國對外開放30年，中國產品在美國完成廉
價、低檔和普及的第一階段使命「中國製造」已經在西方製造業站穩
品牌。專家認為，未來20年，中國產品將進入「領先」和「創新」的新
階段。...[more]
Brand News Releases : Airlines charging extra for items services that were once free
8/20/2008
Airlines charging extra for items and services that were once free- by Steve Ivey The Business Journal Serving the Greater Triad AreaWill Spivey would prefer quick and painless to death by a thousand paper cuts....[more]
Brand News Releases : Branding Disaster- U.S. Banker
8/6/2008
U.S. Banker | August 2008By Joseph RostaThere is no Budweiser or Federal Express of banks, and that spells trouble for the banking industry, according to a recent study from Stealing Share, Inc., a brand development and research outfit....[more]
Brand News Releases : For Struggling Airlines, Service Flies Out the Window
7/25/2008
Changes not causing drop-off in customers, thoughBy KELLY YAMANOUCHIThe Atlanta Journal-ConstitutionPublished on: 07/23/08It seems counter-intuitive....[more]
Brand News Releases : NC Marketing Firm Makes No Bones About What It Takes To Create Success For Its Clients
7/8/2008
Dougherty says he and his staff helped St. Jude Medical's sales force learn how to pitch their products. Rather than rely on hyping the level of technical advancement, they now talk to doctors all over the world about why their colleagues have chosen St. Jude and they should, too....[more]
Brand News Releases : As Marketplace Changes, Hummer Maintains Message - BRANDWEEK
6/3/2008
As Marketplace Changes, Hummer Maintains MessageJune 3, 2008-By Steve Miller BRANDWEEKAt a time when gas prices are climbing higher than Mt. Everest and motorists are exiting their large vehicles as if they were on fire, Hummer has launched an outdoorsy campaign themed, "Welcome to the open....[more]
Brand News Releases : St. Jude Medical To Launch New Brand Identity
5/13/2008
ST. PAUL, Minn.--(BUSINESS WIRE)--St. Jude Medical, Inc. (NYSE: STJ) today announced it will unveil its new corporate identity to physician customers at the 88th Annual Meeting of the American Association of Thoracic Surgery (AATS) on May 10, at EuroPCR on May 13 and at the Heart Rhythm Society’s (HRS) Annual Scientific Sessions on May 14. The new brand identity is designed to communicate the company’s mission to develop medical technology and services that put more control into the hands of those who treat cardiac, neurological and chronic pain patients, worldwide....[more]
Brand News Releases : St Jude Medical Brand Development - New Global Client
2/12/2007
Global Medical Device Company Seeks Stronger European Brand Message. GREENSBORO, N.C. – February 12, 2007 – Stealing Share, a global brand strategy firm specializing in developing strategies to steal market has been retained by St. Jude Medical, Inc....[more]
Brand News Releases : Stealing Share Featured Speaker at IMCA Annual Meeting
6/23/2006
Branding Strategist and expert in growing market share, Tom Dougherty, CEO of Stealing Share (www.stealingshare.com), has been chosen to be a featured speaker at this years Annual Convention of The Insurance Marketing Communications Association (IMCA) to be held in San Francisco June 25th - 28th....[more]
Brand News Releases : Stealing Share Client, First Financial Bank Rings Opening Bell at NASDAQ
6/1/2006
Claude Davis, CEO of First Financial (NASDAQ: FFBC ) presided over the opening bell at NASDAQ in New York on Thursday, June 1st, 2006 at 9:30 a.m....[more]
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