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Quick observations of many market segments aid you in determining how our brand development process works in familiar industry categores. The individual brand market studies help prove how different and better a brand built to steal share is from its generic counterparts. Use the search button below for specific industries or choose from our Market Studies Index.
Market Study: Banking Industry Problems are Deep and Wide
More Trouble Ahead for BanksThe banking category is in the midst of tough times. Certainly, the mortgage market has created much of the terrible financial news and the steep declines in shareholder value....
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Market Study: Major Airline Carriers
There is one industry in which, from the consumer’s point of view, it hasn’t changed as much as the rest: the airline industry. True, there are elements of control for consumers. We don’t go through travel agents much any more, preferring to do it ourselves. We can check in at touch-screen kiosks and we can print boarding passes online....
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Growing Market Share - Branding Associations, Groups, and Organizations
You Exist in a Competitive Market
The idea of “stealing share,” growing share, or even the fundamental idea of competition is often lost in most associations and civic organizations....
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The Stealing Share Brand Marketing Survey
This is the distillation of your thoughts and issues. The marketing survey, available to all visitors to our site and sent to over 60,000 recipients is in.
This survey, as we were reminded by Resultant™, is not projectable because these types of surveys are self-selecting by nature....
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Retailing - Margin Through Experience
Retail is the mechanism for companies to get their goods to their consumers. Brands have any number of options when bringing their products to market and must carefully decide in what kind of “stores” their products should be placed....
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Trends greatly influence the way customers relate to your brand. If a prevailing attitude is rampant in the industry, chances are your brand will need to face these challenges along with customer precepts.
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