Madden NFL 18 and Tom Brady
Tom Dougherty, CEO – Stealing Share
15 May 2017
Madden NFL 18 shows NFL all in on Tom Brady
This just in, NFL fans. The NFL is all in on Tom Brady. Just a year after the New England quarterback served a four-game suspension over Deflategate, Brady is the cover boy for Madden NFL 18. What’s taken place within the year?
Brady won his fifth Super Bowl. NFL ratings dropped. And with Peyton Manning retiring, and many others on the way, the NFL is lacking stars. And Brady turns 40 this year, an age when most quarterbacks spend the season golfing and appearing on TV.
“So, at least for the 2017 season, that leaves the NFL in the ironic position of putting Tom Brady front and center. But what happens if Brady retires after this season? (Or goes to another, less marquee team?)”
It’s not just the NFL and Madden NFL 18 who are all in on Brady. So is the Patriots and their legendary head coach, Bill Belichick. The coach, famous for trading players before their expiration date runs out, has a promising young quarterback behind Brady in Jimmy Garoppolo. Could this be the last year Brady plays for the Pats?
It’s certainly possible, even though Brady claims he can play until he’s 45. With that possibility looming, the NFL and the Patriots are going all out before Brady’s expiration date appears. Belichick, also known for acquiring draft picks like a squirrel amassing nuts for the winter, traded many of them this year to acquire veterans. It’s Super Bowl with Brady or bust this year for Belichick and Brady.
Is Tom Brady good for the NFL and Madden NFL 18?
Is this a good strategy for the NFL? For the short term, yes. Ratings have slipped and the league is looking for ways to stay atop the sports world. Its recent deals with Amazon and Twitter demonstrate a foresight. And right now, Brady is the league’s biggest star. He’s a celebrity with a Brazilian model as his wife, and paparazzi clamoring to get pictures of the glamorous couple. Brady’s even a star on Instagram, taking pictures at last week’s Kentucky Derby.
For the long term, the NFL is addressing many issues. The continued problem of CTE (Chronic Traumatic Encephalophathy) means rule changes. The cost of future networks contracts are sure to decrease as ratings slip and networks like ESPN discover they can’t afford the high prices.
So, at least for the 2017 season, that leaves the NFL in the ironic position of putting Tom Brady front and center. But what happens if Brady retires after this season? (Or goes to another, less marquee team?)
Bill Parcells, the legendary head coach of the two-time Super Bowl champion New York Giants, often told players that fans don’t root for the players. They come cheer for the uniform. This isn’t the NBA. In the NFL, fans idolize the Steelers, the Packers, the Cowboys, etc., no matter who’s inside the helmet.
So maybe Belichick, who served under Parcells as an assistant, is the smart one here after all.
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