LinkedIn does an acquisition right
Tom Dougherty, CEO – Stealing Share
15 April 2013
With Pulse, LinkedIn becomes a portal
LinkedIn, the networking site for professionals, is paying $90 million to acquire the media portal Pulse. This is a sign of their appreciation of its own brand. Other brands should take notice.
Pulse will allow LinkedIn users to “consume content and where publishers come to share their content. Millions of professionals are already starting their day there to glean professional insights and knowledge they need to make them great at their jobs.”
“Pulse gives users an additional reason to increase their interaction with LinkedIn while not sacrificing the equity of professional that the brand brand has established.”
Both companies have the same purpose: bringing professionals together. As brands, they are a perfect match. As businesses, they are great compliments to each other.
Pulse gives users an additional reason to increase their interaction with LinkedIn while not sacrificing the equity of professional that the brand brand has established. Moreover, as their businesses compliment each other, each becomes more important and has the ability to become more relevant in the lives of its users.
Friendster and Myspace show just how networking sites can quickly become irrelevant. LinkedIn is unlikely to share that fate.
Target stores Tom Dougherty, CEO - Stealing Share 23 October 2017 Remodeling Target stores a tiny step that does little Cheers for more Target stores! Or at least, that encompasses the remarks by Target CEO Brian Cornell at a media event last week. Target spends part...
Infiniti advertising is criminal Tom Dougherty, CEO - Stealing Share 19 October 2017 Infiniti advertising fails on many levels The latest Infiniti advertising leaves me cold. Strike that. It makes me heated. Not that I have anything against Infinity as a brand. It...
Coach becomes Tapestry Tom Dougherty, CEO - Stealing Share 18 October 2017 Who cares Coach is becoming Tapestry? Coach changing its name to Tapestry means nothing no matter what CEO Victor Luis says. He tells The New York Times that the iconic leather bag company is...