Tom Dougherty, CEO – Stealing Share
17 May 2017
LaVar Ball makes it hard to root for his son
Here’s some straight truth. I’ve seen Lonzo Ball play basketball only a few times. I know the UCLA freshman has legitimate hardwood talent, potentially a generational passer. (Many anticipate the Los Angeles Lakers taking him at the No. 2 spot in next month’s NBA draft.) For all practical purposes, he seems like an okay kid. But dang it, that dad of his, LaVar Ball, is making me hope he falls flat on his face in the NBA.
“To date, the Big Baller Brand has sold just 250 pairs of shoes. If your curious, I will not be customer 251.”
In case you missed it (not sure LaVar would let you, either), Big Baller Brand is the Ball family owned lifestyle apparel company, “inspired by the 3 Ball brothers from Chino Hills, California. Lonzo, LiAngelo and LaMelo Ball are basketball players with Championship pedigree.”
I respect LaVar Ball’s commitment to the Big Baller Brand. But he leaves me behind with his exaggerations.
The LaVar Ball brand ain’t Michael Jordan, that’s for sure.
Just last week, Big Baller Brand released it’s first shoe, the ZO2; aptly named after the oldest Ball brother, Lonzo. That alone is mystifying – the kid has yet to play a single minute in the NBA and has only clocked one season with UCLA.
But here is the real kicker. The shoe costs a monumental $495 dollars.
That’s not a typo, friends.
That price is almost five times as much as an Air Jordan. They are expensive enough. And not surprisingly, LaVar doesn’t seem too care:
“He don’t have to play in a game, he did more than enough. Look what he did with UCLA. He sold that place out and it hasn’t been sold out in 10 years. What you mean he ain’t did enough? They got Gucci and Prada, what have they done? At least my son can play.”
He wasn’t done:
“Here’s the thing, Michael Jordan could not command $100 for a pair of sneakers [as a rookie], because he ain’t Lonzo Ball, that’s why. I’m gonna tell you again, did [Jordan] have his own brand when he came in? It’s a new era, called the Ball Era.”
Wow. Just, wow.
To date, the Big Baller Brand has sold just 250 pairs of shoes. If your curious, I will not be customer 251.
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