Kia is taking the next step
Tom Dougherty, CEO – Stealing Share
30 October 2013
We now take Kia, a Korean automaker, seriously
Some years ago, when Kia was first making inroads into the American car market, it seemed laughable that consumers could take a Korean automaker seriously.
But something changed since Kia dealerships sprouted up in the US in 1995. It has become a serious player among automakers, increasing market share each year of the last decade and overcoming Chrysler and Mazda.
“Its theme of “The Power to Surprise” is a direct answer to that hurdle, saying you’ll be surprised by what you see because of your misperceptions.”
Now Kia is introducing the Kia K900, a luxury sedan that aims to take on the likes of BMW, Audi and Mercedes-Benz. My, how the brand has grown.
It addressed the hurdles head on. Its theme of “The Power to Surprise” is a direct answer to that hurdle, saying you’ll be surprised by what you see because of your misperceptions. To date, that has translated into cars and SUVs that meet market expectations.
Now comes the K900, which is a whole ‘nother matter. You’d think it wouldn’t have brand permission to sell a luxury car, and you might be right. But Kia has already shown it can overcome permission hurdles, so I’m not counting the automaker out.
Disney to buy Fox Tom Dougherty, CEO - Stealing Share 14 December 2017 Disney means business with Fox acquisition What happens when an industry evolves into chaos? You consolidate. Or least that’s what Disney is doing, announcing it’s buying most of 21st Century Fox....
Pizza Inn Express Tom Dougherty, CEO - Stealing Share 13 December 2017 Pizza Inn Express right there with C-store hot dogs Pizza Inn, or rather its parent company Rave, hopes its new concept, Pizza Inn Express, can be a game changer. Pizza Inn Express or PIE (isn’t...
iRig Tom Dougherty, CEO - Stealing Share 12 December 2017 The iRig will steal market share in guitar industry About a year or so ago, Stealing Share wrote a magnum opus on the guitar industry. Okay, maybe it didn’t serve as our Moby Dick moment. But it encompasses the...