It’s time for Nintendo games to embrace the competition
Tom Dougherty, CEO – Stealing Share
28 October 2011
Nintendo games need to embrace mobile
Nintendo, once the biggest ticket in the gaming industry (remember how impossible it was to get your hands on a Wii several years ago?), reported today its first net loss, more than $900 million – which was even worse than expected. The reason for this? Nintendo believes that cell phone and tablet technology have devoured its gaming market. This isn’t a shocking realization by any means, but I find it amazing that Nintendo games are not on cell phones and tablets.
So why is Nintendo unwilling to adapt?
“Now is the time to embrace those brands around you who can help make you better. Nintendo games need to go mobile.”
As a father to avid cell phone and iPad “gamers” (to my annoyance, they never put their Angry Birds away while coming to visit), my children have shared their wish for really great Nintendo games to be made available on these platforms. Why hasn’t Nintendo done this? Think about it. Wouldn’t it be fantastic for them to play Super Mario Brothers on your iPhone? How about MarioKart on the iPad or Amazon Fire? This could be a bonus for everyone: gamers and manufacturers alike.
If Nintendo recognizes its failing, why is it still dragging its feet to make a change? Surely, the signs of this looming financial downfall were written on the walls around it. Is it that Nintendo is simply far too wrapped up in the cosmetics of its brand (its gaming systems) to recognize what portion of its brand customers are truly interested in? It’s the Nintendo games, stupid!
Apple had a similar dilemma years ago. Its was a sheer unwillingness to work with other manufacturers — an uncompromising stance that was both admirable yet financially foolish. Ultimately, it was Apple working with AT&T that fully brought the iPhone to life and, by linking with Intel, its computing processing capabilities grew exponentially.
So Nintendo, please, wake up. Now is the time to embrace those brands around you who can help make you better. Nintendo games need to go mobile.
Amazon Go Tom Dougherty, CEO - Stealing Share 23 January 2018 Amazon Go is another threat to the grocery market Well, damn. Amazon completely revolutionized grocery shopping in one fell swoop with Amazon Go. Stories flooding the newswires yesterday told of a bold new...
Volkswagen Brand Repair Tom Dougherty, CEO - Stealing Share 17 January 2018 Where does Volkswagen stand now? Brand repair often represents a daunting task because it means changing a belief system that exists in the market. That you stink. Volkswagen, after...
ALDI Tom Dougherty, CEO - Stealing Share 16 January 2018 ALDI is unique, but is it better? There was a time in my life where consuming food was my enemy, bringing about a battle with diabetes. Since then, I work hard at keeping my food intake at bay. Nonetheless, what...