iPhone more important than T-Mobile offer
Tom Dougherty, CEO – Stealing Share
4 April 2013
You’d switch because of the phone, not T-Mobile
What’s so bizarre about the mobile phone industry is that manufacturers (Apple, Samsung) are playing offense in growing their market share, while the providers (AT&T, Verizon) are playing defense.
“By paying off the iPhone, specifically designed for T-Mobile’s network, in monthly payments you actually have the contract of sorts with the phone, not the carrier.”
Case in point: A new T-Mobile offer was announced yesterday it will finally carry the iPhone 5 and customers can pay a $99.99 down payment for the phone with monthly payments after that without signing a contract with T-Mobile.
You might think this is a great marketing strategy for T-Mobile. Maybe so, but think about this. You can’t leave T-Mobile until the phone is paid off. By paying off the iPhone, specifically designed for T-Mobile’s network, in monthly payments you actually have the contract of sorts with the phone, not the carrier.
T-Mobile is reduced to just being the supplier, and you get taken.
AI Marketing Tom Dougherty, CEO - Stealing Share 25 May 2017 AI Marketing. Artificial Intelligence everywhere. AI Marketing AI Marketing (Artificial Intelligence Marketing) might feel like a stretch. Brands are hesitant to believe AI can replace human thinking. Too...
Walmart employees Tom Dougherty, CEO - Stealing Share 23 May 2017 Walmart employees get another bonus Shopping at Walmart doesn’t thrill me. Its stores are far too expansive for me to ever feel comfortable as a shopper. I never quite know where to go to find unique...
Political Ideology Creates Broken Government Tom Dougherty, CEO - Stealing Share 18 May 2017 Political ideology. Stop the madness. Political ideology The whole world is in political strife. And I believe the root cause is political ideology. It’s not surprising. I...