Ho-hum. Another Apple event.
Tom Dougherty, CEO – Stealing Share
22 March 2016
Apple may be a victim of its own success
Just yesterday, another Apple event was held and there wasn’t a single device that was introduced that I covet.
That’s a problem.
“What if Apple has hit the wall?”
Part of me feels as though I am sounding like a broken record. Maybe I am. That wouldn’t be anything new for me. In fact, just a few months back, I expressed my concern about Apple releasing a smaller iPhone. When I wrote that blog, there was a seed of hope tucked away in the back of my mind, a hope that the speculations were all wrong and that Apple had bigger ideas socked away. That another Apple event would meet my expectations.
But that wasn’t the case. Damn.
Did the Apple event show it is out of big ideas?
There is another seed lurking in the back of my mind. A seed of doubt. What if Apple has hit the wall? What if it has tapped out of big ideas? Could that really be the case? Man, I hope not.
Think about the three big components of Monday’s Apple event. These being: the smaller and more affordable iPhone, the smaller and “business oriented”iPad Pro Tablet, and the 9.3 update.
Each of these components reeks of inauthenticity.
The smaller iPhone is just an updated iPhone 5 with a metal back, and improved specs. The iPad Pro seems more like Apple’s immediate answer to the successful Microsoft Surface tablet. While the 9.3 update is in actuality a copy of the latest Amazon Fire update where the company introduced “Blue Shade,” a filter which can be applied at night to allow users to fall asleep easier.
Take the time to hit a home run
If there is one thing I can’t avoid, it’s my Apple fanboy status. Thing is, this fanboy is growing weary of what he loves.
As a brand guy, every ounce of me feels like Apple should slow down. That it needs to quit trying to meet the status quo of making everyone happy, and get back at doing what it is best at: Innovation. Take the time to come up with something big.
If not, folks will start looking for that “big thing” someplace else. I haven’t started looking elsewhere yet, but if another Apple event like this one hits the books, I think I just might.
LOTR coming to Amazon Tom Dougherty, CEO - Stealing Share 21 November 2017 Amazon brings LOTR to the small screen - and I love it Amazon taking on LOTR (The Lord of the Rings) is being greeted with boos. Why mess with a good thing? But I love Amazon all the more for...
Fox News ratings Tom Dougherty, CEO - Stealing Share 20 November 2017 Fox News ratings dip, others rise. A lasting trend? The other cable news networks envy the Fox News ratings but a tide might be turning. Ratings for the cable news network leader are dropping 12% in...
UCLA basketball thieves Tom Dougherty, CEO - Stealing Share 16 November 2017 UCLA basketball brand as it stands now The UCLA basketball brand suffers a major wound. It has been many years since NCAA basketball fans talked about the BRAND of UCLA basketball. The heyday...