Has anybody seen Oreck?
Tom Dougherty, CEO – Stealing Share
9 May 2013
Oreck once OWNED the vacuum cleaner market. Seriously.
“I remember Oreck well. To bad it never asked me to care.”
Oreck gave away brand leadership
Oreck marketed its vacuums as being lightweight and the favorite of hotel professionals. Both ideas, however, are from a distant era when many thought brand was built around a single unique feature and an endorsement.
The unique feature has moved on. Weight no longer matters. Bagless machines with cyclonic action are hot right now. Some manufacturers – Dyson, for instance – recognize that even mundane vacuum cleaner purchases carry a personal brand value both in terms of its personality and design. Design is worth paying for and is something customers will covet.
I remember Oreck well. To bad it never asked me to care.
Spectrum is new, but means zilch Tom Dougherty, CEO - Stealing Share 29 March 2017 Spectrum just looks like any other cable network What does Spectrum mean? The dictionary says, “a band of colors.” The new cable system, a merger of three networks, means zilch....
The Chick-fil-A brand, truly different and better Tom Dougherty, CEO - Stealing Share 28 March 2017 Chick-fil-A even understands the value of scarcity One of the most powerful brands in fast food isn’t McDonalds. In fact, Chick-fil-A is the opposite of Micky D’s. It...
New broadband privacy rules make brand more important Tom Dougherty, CEO - Stealing Share 27 March 2017 Audiences will only accept this from brands they prefer Another important vote snuck in under the shadow of the failed Trumpcare one. The Senate eliminated...