Google is set to change TV
Tom Dougherty, CEO – Stealing Share
Google takes a game-changing step. Is Apple listening?
I know you’re not supposed to say I told you so, but we did.
The news today that Google is setting out to revolutionize television is unsurprising to those who understand what brands have permission and which don’t to innovate in the minds of consumers.
But there are two other thoughts I’ve had about this announcement. The first is what we’ve said before: The cable and satellite TV companies have to be very nervous, because now the content providers have a way to cut out the middleman that charges too much and wants too much.
Think of the NFL Network, certainly a niche channel but one that’s growing and feeds into a viewership that’s attractive to advertisers. The network has been battling with Time Warner Cable for years on fees, which is why the two parties have yet to come to an agreement.
Now, with this Google announcement, networks like those can see the future. They can just ride past the Time Warners and Comcasts of the world.
Another thought popped into my head, along with the announcement of the Google-enhanced Android phone. The only brand in position to challenge Google on both fronts is Apple.
If that happens, then you are talking about a fascinating clash of brand titans.
Cleverness in advertising stinks: Prevagen Tom Dougherty, CEO - Stealing Share 17 August 2017 Prevagen gets stupid Prevagen. The perfect example of brand masturbation. Brands try to speak directly to the emotions of prospective customers. Anything that gets in the way...
Amazon Instant Pickup Tom Dougherty, CEO - Stealing Share 16 August 2017 Is Amazon Instant Pickup just an automat? Amazon is doubling down on its push into traditional brick and mortar with its new Amazon Instant Pickup service for Prime and Student Prime members. The...
Disney streaming Tom Dougherty, CEO - Stealing Share 15 August 2017 Disney streaming bursting the bubble I'm a steaming content kind of guy. A few years back, I cut the proverbial cord, diving headfirst into the likes of Netflix, Hulu and HBO Go. Truth is, there...