The Sovereign State of Google
Tom Dougherty, CEO – Stealing Share
21 June 2016
My fickle relationship with the Google Monopoly
There is a Google monopoly.
Consider this — certain brand preferences are so rooted in us that it feels natural as breathing when we use one of these rooted products.
When I buy peanut butter, it’s always going to be Jif. When I buy something online, my go to is Amazon. When I buy spices, they will be McCormick.
And when I search online, I use Google. I mean, the Google monopoly.
Thing is, I recently wrote a blog blasting Google Home. For those that don’t know, the Home is Google’s answer to the Amazon Echo.
A stand alone, voice-activated speaker. It will play music you request. Complete tasks rooted in its interface (like turning off your lights), and answer any trivial question you wish to ask it.
I remain steadfast in my claims about Google Home. I still don’t trust the tech giant. Because, I feel like it is always collecting and storing information on me and housing it in its servers.
Surely, I am not paranoid to suggest that. Right?
But then my mind comes back to this:
The Google monopoly is unrivaled when it comes to search engines.
When I find someone using Bing or Yahoo!, I feel pity for them. Don’t you feel the same? I wouldn’t be surprised if these noobs still had a Hotmail account and frequented AOL from a dial-up modem.
So then, if I don’t trust the intentions of the market leader, why the heck is it my preferred default search engine?
The Google monopoly is Easy.
It always has the answers I need. It provides me the most relatable search options without the clutter. What’s more, it’s smart.
Therefore, being smart means using the Google monopoly search engine as I need it. It also means recognizing its power and not inviting it into my home imbedded in a speaker that’s always on. That’s not smart.
Brand Blindnes is Brand Loyalty Tom Dougherty, CEO - Stealing Share 27 April 2017 Brand loyalty and brand blindness Did you know that brand loyalty is a form of brand blindness? Even though most of us believe we act rationally, self-identification is a form of...
ESPN layoffs next step to its doom? Tom Dougherty, CEO - Stealing Share 26 April 2017 ESPN layoffs demonstrate lack of vision The ESPN layoffs announced today came as no surprise. But it still hurts to see good people let go. The number of layoffs and length of tenure...
Research mistakes are preventable Tom Dougherty, CEO - Stealing Share 25 April 2017 Research mistakes. No excuses. Making research mistakes is easier than ever. And these blunders can mangle and mislead brands. Especially brands that are looking for opportunities to...