Saturn being sold to Penske
Tom Dougherty, CEO – Stealing Share
5 June 2009
GM screws it up again with Saturn sale
I keep up with the comings and goings of the economy because you can’t be a branding company that specializes in stealing market share unless your informational curiosity is personally institutionalized. This morning, an article crossed my browser about GM (sorry newspapers) that I wanted to comment briefly on.
Apparently, a preliminary deal has been struck by GM to sell its Saturn brand to Roger Penske. Two thoughts come to mind immediately: First, all of us left holding the tab for it as it re-emerges from bankruptcy should be very worried when one of its strategies to viability includes selling its one brand the represents “different” and “smaller vehicles” so that it can concentrate on the Cadillac brand which represents grandpa’s idea of luxury.
The other thought is I wish Roger Penske was running the new and improved GM instead of the knuckleheads that ran this once great company into the ground.GM screws it up again with Saturn sale
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