Fantasy football and the NFL
Tom Dougherty, CEO – Stealing Share
30 August 2016
Fantasy football has overtaken the NFL
For years I have been waffling on my feelings about fantasy sports, especially fantasy football.
The cynic in me immediately disliked the concept of fantasy anything. For me, fantasy football seems like a frat-guy version of Dungeons and Dragons. Nothing against D&D either, but it appears to be an ode to the imaginary. For anyone other than a kid, I see fantasy as a waste of time for adults.
That’s me though.
But I also think fantasy actually hurts sports. I don’t like that it has changed how most fans watch games. Sure, folks may still have a favorite team but, with fantasy, you’re rooting for singular players, not a team. You may find yourself rooting for a player playing against your favorite team.
This creates a seemingly impossible reality for players to live up to. Take what Seattle’s Jermaine Kearse had to say about it.
“I think it’s starting, kind of, to be more about fantasy football than, like, football. You start to see that. All you hear about is, ‘Oh, this guy got me this amount of points.’ I was talking to a teammate and he made a really good point: It also gives people just reasons to watch games they really wouldn’t watch. But I think it’s all about fantasy football for fans. Or that’s where I think it’s heading.”
Fantasy football makes fans root for players, not teams.
More and more fans are consumed by fantasy football. The rise of Draft Kings and other online fantasy sites has increased. Fantasy football has become a billion-dollar industry.
My children, for example, only know the sport because they play fantasy. My oldest son, bless his heart, doesn’t even know how many players position themselves on offense and defense. But he knows enough to play in three fantasy leagues where he typically finishes in the top three. Go figure. He’ll only watch games involving one of his players and cares only when those players do well.
My assumption is that he is not alone in this habit. In fact, my guess is that he is in the great majority. Fantasy football isn’t going anywhere – and the NFL knows it attracts the average fan, like my son – but something is lost when you approach the game that way.
Fox News brand Tom Dougherty, CEO - Stealing Share 19 June 2017 The Fox News brand changes for the better? What’s your opinion of the Fox News brand? I assume it depends on your political leaning. Those on the left believe the network is overly biased to the right....
Brand Stickiness Tom Dougherty, CEO - Stealing Share 15 June 2017 The brand stickiness of Trump is about emotion Brand stickiness is often tossed about when rebranding. The idea is to make the brand message more memorable. To say it a different way, making the brand...
Game of Thrones spinoffs Tom Dougherty, CEO - Stealing Share 14 June 2017 Game of Thrones spinoffs will bore me I’ve seen every episode of Game of Thrones. Some of them, like “The Red Wedding,” more than once. Which is why any Game of Thrones spinoffs seem like a bad...