Facebook replacing the class reunion
Tom Dougherty, CEO – Stealing Share
9 October 2013
With Facebook, why bother going?
There are victims left in the wake of any drastic shift brought about by a product or service – some intended, some unintended. The high school reunion, for example, is one of the unintended victims of Facebook.
With my class reunion coming up (I plead the Fifth on which year), it surprised me that the number of those attending has rapidly dwindled. There is the expected group of non-attendees (those we lost, those who have moved far away, etc.) but the rise of Facebook has inadvertently taken away the reason for attending.
“It’s just another sign that Facebook’s brand has become a part of our society’s vernacular, often being used as a verb rather than noun.”
Why? Because, before Facebook, we weren’t in touch with our former classmates. Now, we know every detail of their lives. We see the thoughts, pictures, interests, and likes of those we care to follow and that sucks a lot of the gossip, sharing and questions that constitute a reunion right out of it.
This isn’t a rant about wishing things would be like they were before. Just the opposite. It’s just another sign that Facebook’s brand has become a part of our society’s vernacular, often being used as a verb rather than noun. As it becomes a greater part of our social interaction, there will be less need for some of our traditional ones.
Is that good? Is that bad? I don’t know, but it just demonstrates that the impact of something like Facebook can sneak up on us without us recognizing it. We already have a class reunion. It just happens to be online.
UCLA basketball thieves Tom Dougherty, CEO - Stealing Share 16 November 2017 UCLA basketball brand as it stands now The UCLA basketball brand suffers a major wound. It has been many years since NCAA basketball fans talked about the BRAND of UCLA basketball. The heyday...
Daniel Lanois Tom Dougherty, CEO - Stealing Share 14 November 2017 Daniel Lanois, best record producer you've never heard of When listening to music, you often keep listening to your latest obsession. My latest? Bob Dylan’s genius producer, Daniel Lanois. So much so...
Airline seating Tom Dougherty, CEO - Stealing Share 13 November 2017 Airline seating tightening with no recourse Airline seating is worsening and there’s nothing you can do about it. Yes, the airlines have us in a headlock and we’re all basically powerless to do...