Doritos in your Dew
Tom Dougherty, CEO – Stealing Share
11 November 2014
Doritos-flavored Mountain Dew. Really? No Shit?
Doritos flavored Mountain Dew. Yummy!
Here’s an age old adage I am fond of: “Because you can, should you?”
The phrase itself implies that you shouldn’t automatically do everything you might be thinking of doing. The result is not always beneficial nor additive.
And so, when I read that PepsiCo is trying out Doritos flavored Mountain Dew on college students as a possible future blend, one of my favorite lines quickly came back to mind.
“I mean seriously. I like beef jerky and root beer but I know better than to mix the two. I’d hope PepsiCo may have had the brains to realize that as well. Doritos flavored mountain dew is just stupid.”
Doritos flavored Mountain Dew is a bridge too far
Said the folks over at PepsiCo. “We are always testing out new flavors of Mountain Dew.
And, giving our fans a voice in helping decide on the next new product has always been important to us.”
Okay, but is a concoction like this? One that is a worthy rival to say, “Freckle Juice.” Is it worthy of any time or money at all?
I mean seriously. I like beef jerky and root beer but I know better than to mix the two. I’d hope PepsiCo may have had the brains to realize that as well. Doritos flavored mountain dew is just stupid.
“We opened up the Dew flavor vault and gave students a chance to try this. This Doritos-inspired flavor as part of a small program at colleges and universities.”
It will never last. But, with the youth, it might be bad enough to be cool. My bet is its a brand move to keep the brand edgy and hip but has no legs. Mark my word. It will not last long.
Thank God I am long out of college. I’d want no part of this taste test.
Time Inc Tom Dougherty, CEO - Stealing Share 16 October 2017 Time Inc cuts issues, and it's the right thing to do Well, this can’t be good for the publishing industry, can it? Time Inc announces it’s reducing the number of issues for Fortune, Sports Illustrated,...
Shock Advertising Tom Dougherty, CEO - Stealing Share 13 October 2017 Why Shock TV Fails. Paper-cuts. Shock advertising by Lexus and Direct TV Commercial effectiveness is in decline. Advertising agencies try anything to get you to notice the ad. However, it doesn’t...
American Influence. Declining. Tom Dougherty, CEO - Stealing Share 12 October 2017 End of the American Century I was thinking about a book, written by a friend of mine entitled The End of the American Century. The author is Steve Schlossstein (yes indeed 3 Ss), a...