Converse 

Tom Dougherty, CEO – Stealing Share

25 October 2014

Converse finally sues copy cats. What took them so long? 

Converse finally realizes the design is also part of the brand.

Converse. Wow, finally.Are these the real Converse Chuck Taylors or not?

The old-fashioned Chuck Taylor All Stars seem to be everywhere. I see them all the time on both kids and adults. In fact, the girl I sat next to on a flight yesterday had them on. At least I thought she did. As I let her out to deplane, I noticed that her shoes lacked the “All Stars” badge on the back of the heel.

I have seen them in Old Navy, H&M and even in Ralph Lauren, but they are not Converse Chuck Taylors at all. They are store brand knock-offs and they’ve been around for quite some time.

They are nearly identical in design and, being made of canvas, they are cheap to manufacture.

“I wonder if the powers that be at Converse (or Nike, which owns them) thought that they didn’t have to protect the design?”

 Why so long Converse?

Converse is owned by NIKEBut why did it take so long for them to say, “Stop”? This is a good question and one that may ultimately doom their lawsuit.

I wonder if the powers that be at Converse (or Nike, which owns them) thought that they didn’t have to protect the design?

Because, they weren’t the Chuck Taylor brand? What I guess Converse failed to realize earlier is that, in fashion, brand and design are one of the same.

Brands need to be protected and fought for as their value comes from their uniqueness. Otherwise, they become nothing more than a commodity. And Chuck Taylor’s may be just that.

See more posts in the following related categories: Chuck Taylor Converse Converse lawsuit

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