Research Means Business.
There is a right way to conduct research to grow your market share and a wrong way. Unless you are asking the right questions, your research will fail.
Go Beyond Theory to Steal Share.
You must go beyond theory and identify the emotional drivers of your target audience and use tough-minded strategies and positioning to steal market share from the competition.
The Process Does Count.
Stealing Share has developed a unique process unlike any other brand company in the world that is designed with a single purpose, to steal market share.
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BALTIMORE CREDIT UNION HIRES BRAND FIRMBALTIMORE CREDIT UNION HIRES BRAND FIRM
Stealing Share to conduct research, analysis and strategy
GREENSBORO, NC – April 21, 2009 – Stealing Share, Inc. a brand development firm that helps companies create brands to steal market share from competitors, was recently hired by State Employees Credit Union (SECU) to complete a branding project for the Maryland financial institution.
Stealing Share’s brand research arm, Resultant, will conduct brand research for SECU, a $2 billion credit union that serves more than 245,000 members in the Baltimore, Maryland, area. The project will be completed with analysis and recommendations for strategy in order to make SECU’s brand more relevant in today’s economic climate and help the credit union better serve its members.
“We will dig into what both potential and current members for SECU want most from financial institutions and how they can best serve their consumers,” said Tom Dougherty, CEO of Stealing Share. “Our goal is to uncover a brand for our clients that’s actionable, and will potentially steal market share from the competition. By targeting audiences and determining preferences, our clients are repositioned in the market to be the most preferred brand.”
