The Comprehensive Model For Persuasive Human Communication
Introduction The purpose for all messaging and communications is to have influence on the audience and to persuade it to act. However, getting your message to the proper audience in today’s economic climate is no longer an issue of choosing among the possibilities. Instead, it has become solely an issue of affordability. Companies do what they “need” to do, instead of what they “want” to do.
For that “need” to be effective, it must be the most meaningful in the market – and it must resonate considering the current situation, such as an economic climate that has changed the mindsets of consumers. The unwillingness to address those needs and go with the same tired approach - messaging that’s nearly identical to what was delivered years ago and follows the tired reach-frequency format so many misguided marketers follow – produces a predictable, losing formula.
If you seek to understand something, it always makes sense to model it. The science of physics has been modeling natural laws for centuries. The model presented here is a formula that takes into account the emotional intensities of the primary human motivators within any changing situation, economic or otherwise, to formulate messages that will resonate most strongly with audiences, and predict their outcome. With this model, you will learn to recognize the elements and, if form follows function, you will be able to understand how to influence and change the model.
Tom Dougherty talks about The Comprehensive Model of Persuasive Communications
Stealing Share is a brand development firm that arms its clients with the tools they need to drive competitive advantages. We conduct research and provide corporate strategy, positioning, training and brand design with one goal in mind: To steal market share for our clients.
Our experts are all about the science of persuasion, and have proven it with brands and companies all across the world. We uncover the fears and belief systems of your target audiences so your brand can align itself with them and create preference. It’s how we steal market share.
