Business Management Based on the Whole System Model (Part 2)

Building on Business Management, Part 2

In Part II, we will build on the foundation in Part I and look at how business functions as the evolutionary cutting edge of the Whole System Model. To do so, we must first identify the different kinds of motions in the Whole System that arise from each of the different kinds of forms in the system. We will then identify the new domains that arise in the Whole System, and how business is the culminating function of these domains working together.

We have already seen, in Part I, that Reality is a single substance, functioning as a Whole System; and that this Whole System is dynamic, perpetually generating forms of temporary duration, which then dissolve after existing for various durations, only to re-form to generate other forms. We have also seen that the Whole System functions (moves) through six different kinds of forms. We have also learned from the deepest nature of the substance of Reality, quantum mechanics, that consciousness (sentience) is present in it, and influences the movement of quantum particles at this deepest level. However, it must be understood that all the known universes, galaxies, stars, planets, especially the planet earth, their respective moons, the asteroids, all the oceans, seas, lakes, rivers; all the land masses on earth, including mountains, plains, all the life forms, including plants, animals, and humanity, contain just seven kinds of forms, each operating with one or more of six distinct functionalities that make each of these kinds of forms move differently from the others.


1. Inanimate Forms.

By far the largest kind of forms is the one that might be called inanimate. To the best of our current knowledge, almost all of the substance of physical reality, i.e., well over 99% of all of the substance comprising the universe (or universes) – is made up of inanimate forms of different sizes, shapes, and structure. These inanimate forms, although inanimate, are, like the rest of the universe/s in perpetual motion. So the motions that these inanimate forms undergo are entirely mechanical, based on the preexisting momentum and the flows and forces operating in and around them. To the best of our knowledge to date, all the substance that make up the remaining five ANIMATE kinds of forms add up to less than even a single percentage point of the substance of all of Reality.

The inanimate forms are not known to be influenced by the presence of sentience in any way. This is because, even if the sentient function is latent among them, the momentum around and within them so deterministically confines their existing motions, that Sentience could not have influenced their motion in any way. Reacting Animate Forms. On the third planet of the immediate solar system, can be found all the remaining five kinds of forms; i.e., kinds of forms that are animate, because they all move differently from the way that inanimate forms move. Unlike the first and dominant inanimate kind of forms, these five kinds of forms are all influenced by the experiencing function of 2.Sentience.

These five animate kinds of forms are all influenced by the Sentience function; i.e., each of these animate kinds of forms are sentient of the immediate environment surrounding them, and accordingly, move according to the specific kind of experiences that arise from the functioning of Sentience through them. The most elemental of these five are familiar to us as basic life forms.

It is interesting to note that the motions of basic life forms are influenced differently via sentience of their immediate environment, according to whether their environment is favorable or unfavorable to their continuing existence, i.e., according to whether they are attracted to, or repulsed by the environment being experienced. This attraction or repulsion may be said to constitute an emotional ‘valuation’ of every kind of experience, or feedback content.

Examples of such basic life forms might be single-celled organisms that have not yet developed the ability to store their experiences in genetic content that can be passed on genetically to future generations of replications.

2. Anticipative Life Forms (via genetics).

Then there are the kinds of forms through which Sentience not only experiences their immediate environment, whether attractive or repulsive, but their specific motions are influenced, not just by their immediate experience of their environment, but also via their genetic storage and retrieval of feedback content experienced by previous generations of replication their kind of forms.

This genetic ‘information’ which also includes positive or negative emotional valuation charges, enables these kinds of forms to anticipate experience according to their ‘recognition’ of prospective imminent experiences before the experiences actually occur, and they react, not only react to their immediate experiences, but also to such genetically driven ‘recognition’ of prospective imminent experiences.

Examples of these genetically anticipating life forms might be single or multi-cellular organisms like plants that have developed the ability to store transfer experiential content genetically to future generations of replication, but have not developed the ability to store experiential content conceptually, through the same form that had the experience in the first place.

3. Proactive Life Forms (via concepts).
Then there are the kinds of form through which Sentience not only experiences their immediate experience through genetic recognition, and directly, but also through recognition. They do this via stored experiences that had occurred earlier, and operate not only genetically, but also conceptually, via abstract copies of earlier experiences that are stored in within the forms of the kind of forms that experienced them earlier.


These future generations of sentient forms through which experiences (feedback content) obtained with Sentience are copied and stored as abstract concepts, enabling them to move according to anticipation of consequences similar to those had with earlier experiences, without having to wait a generation for the earlier experience to become available via storage. This enables these kinds of forms to move differently from inanimate forms, basic life forms, and genetically anticipating life forms.

Examples of these conceptually anticipating life forms might be most mobile creatures of nature, such as insects and most animals.

4. Concept-processing Life Forms.

These are the kinds of forms in which experiences obtained with Sentience are not only copied and stored as concepts, but are also processed into inferences (interpretations) and ideas (imaginations). This enables these forms to move not only according to immediate experiences, but also anticipatively via genetics and concepts, but also interpretively and imaginatively, thereby enabling them to move differently in many more ways than the all the other kinds of forms we have discussed so far.

Examples of these Concept-processing Life Forms are mostly advanced primate forms, and especially early hominids.

5.Linguistic-Concept-transferring and sharing Life Forms.

These are the kinds of animate life forms that not only possess all the capabilities of the kinds of life forms we have discussed so far, but can also transfer stored and processed concepts among other units of such life forms through the sensory medium of language.

Examples of such life forms are human families, tribes, organizations, and the entire species – humanity. For the purposes of convenience, let us collapse all the different kinds of inanimate forms and motions OTHER than the last one, Humanity into just two kinds of physical substance: Insentient and inanimate forms and motions on the one hand, and Humanity’s forms and motions on the other. In addition to these forms and motions, we have also identified four new broad functionalities that emerged, in addition to the physical substance of the Universe, or the Whole System. These four additional functionalities are:

a. Sentience,

b. Emotional Valuation, or qualitative feedback content.

c. Processed Knowledge, generalities about the way things are;

d. Processed Imagination, generalities about possibilities.

When we look closely at the two broad kinds of physical forms and motions, and add, to them, the four new domains that emerged, we discover three dynamics that are perpetually operating through every human form, transforming the world in the process:

A. Perpetual Expansion.
This means that to every ‘human’ point of Sentience in the Whole System, there is always new kinds of content accumulating over and above all the kinds of content that have already occurred.

B. Spiral Influence.
This means that there is a perpetual spiral operating among the following four domains:

1. Factual conceptual content – (conceptual substance)

2. Imaginative conceptual content – (conceptual substance)

3. The motions of human forms – (physical substance)

4. Changes among all the remaining five domains – (physical substance).

Spiral Influence is a cycle (spiral over time) that flows through both physical and conceptual substance in a single ecology. What is known (conceptual) influences what is imagined (also conceptual). What is imagined influences what is done (physical). What is done influences what changes in the world (physical), what changes influence what is known, what is known influences what is imagined, what is imagined influences what is done, what is done influences what changes in the world, and so on and on and on…

C. Sentience-based valuation.

This is the perpetual assignment of positive or negative value on whatever is experienced by sentience. The attraction or repulsion, and the degree of either dynamic that results from sentience noticing anything, whether it’s something physical or conceptual, whether it’s something known, or something imagined, whether it’s something being done or some change that results.

The six domains of the Whole System, Sentience, Emotional Valuation, Knowledge, Imagination, Human Action, and Physical Change in the world, together with the three dynamics, Perpetual Expansion, Spiral Influence, and Sentience-based Valuation, are the means by which the Whole System keeps transforming itself on a continuing basis.

It is these six domains and these three dynamics that give rise to more and bigger cities, buildings, highways, railways, bridges, tunnels, dams, and all the other technological products and services so many of us take granted. And what is business? And what is its role in the Whole System? Business is the human organizing principle that accelerates the dynamics. Wherever business is, competing to accomplish things with less waste, and more value, modes of human organization are continuously being created that generate ever more transformation of ever more kinds, in ever quicker ways.

This is why business is the organizing principle by which the Whole System keeps transforming itself.

Next, in Part III, we will look at how to optimize business management by maximizing business’ innovative function – harnessing the dynamics of the Whole System Model.

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