Website Optimization Will Increase Your Market Share

Optimize Your Web Site To Grow Market Share
So much of our business today is dependent on the success of our website. It does not matter if you are P&G and looking to find ways to make your website work harder for you or are a Real Estate giant like Coldwell Banker, your website needs to deliver the goods.

Your website needs to accomplish two things — and a few additional functions if you are a web retailer. It needs to deliver your brand in a way that is in keeping with your brand charter and it needs to be easily accessible. In short, it needs to tell your customers who you are and whom you are for (brand) and it needs to gain you “top-of-page” awareness on major search engines.

Web Optimization is More Important Than Ever

Research today indicates that the web has become the first go-to source for finding just about anything from movie listings to the latest news. Proof of this phenomenon can be seen in the decline in circulation of daily newspapers and the lessening of the importance of Yellow Pages advertising. As the cell phone becomes the home’s main telephone, even the White Pages, as we currently know them, will change or will become less valuable.


Stealing Share® entered the “web” business, not because we could build a great looking branded website (which we can) but because it was quickly apparent to us that designing a great website needed to be a whole lot more than just a graphically pleasing entity. It needed to excite the interest, not only of your customers and prospects but also of the search engines that will seal your fate based upon page placement.


An Optimized Web Site Builds Business

If you want your website to become a REAL force in your business and marketing mix, then give it the respect that it deserves and don’t just simply hand it off to the local website developer or an in-house tech guru.

Our Web Optimization Process

Let me take you through just a few of the steps that Stealing Share goes through before a single page of a website finds its way to a www.com address.

First, we evaluate, grade and make adjustments to your brand. We need to make sure it reflects the current precepts and needs of the target audience that you wish to influence and position against. This includes our behavioral modeling and a research project from Resultant™ to completely understand your target audience and identify the language and phrases that your target market uses when touching your category of service and/or product.

Then we begin to write the content — using the key phrases and language used by your target market. We incorporate them into the actual text of your site. This is important is important because as the search engine spiders index your website, they look for a repetition of keywords and simple keyword phrases in order to rank your site according to relevance.

Brand Guides The Web Optimization Process

Building a website in this way requires an outside-in approach — something virtually impossible to do in-house because your own beliefs and desires clouds your thinking. It is a delicate balance between telling your story and allowing the story to be written by the needs and desires of your target audience — and in their language.

The end-game is to get your website a first page listing on major search engines — a listing ahead of your competitive set. Now you could buy a sponsored link, for sure, but it is an expensive gambit with a lot of waste. At Stealing Share® we believe that careful planning and diligent brand work will take much of the guesswork out of the website optimization equation.

We have a few proprietary tools that we use as well. We also have developed some special considerations that have come our way from experience, to enhance the site and help it’s web optimization.

But knowing your target audience inside and out, and developing the content with the target audience's search phrases integrated right in, is at least… 1/5th of the battle. The remaining 4/5th is between our clients and us.

If you would like more information on how Stealing Share can help your brand Click Here

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