Research Means Business.
There is a right way to conduct research to grow your market share and a wrong way. Unless you are asking the right questions, your research will fail.
Go Beyond Theory to Steal Share.
You must go beyond theory and identify the emotional drivers of your target audience and use tough-minded strategies and positioning to steal market share from the competition.
The Process Does Count.
Stealing Share has developed a unique process unlike any other brand company in the world that is designed with a single purpose, to steal market share.
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Bank Marketing International- Brand Development Firm from North CarolinaOne brand firm tells it like it is. Stealing Share, a brand development firm from North Carolina, US whose name means... From Bank Marketing International
REALITY BRANDING
London, UK -
Here's a branding firm that tells it like it is. The eponymously-named Stealing Share, which calls itself a strategic marketing and brand-planning firm, specializes in robbing others of market share on behalf of its clients.
Now, the Greensboro, NC firm has concluded that banks are losing ground to financial services competitors because their branding positions fail to communicate that banks offer all the services necessary for consumers' financial success. This follows an analysis of marketing approaches by institutions in the financial sector, including banks, brokerage houses and professional financial planners. "Among financial institutions, banks have been hit hardest by the recent trend toward one-stop shopping for financial services," says Tom Dougherty, its senior strategist. "Part of the reason for this is that generally banks compete on retail offerings and an occasional claim of how important the customer is to their organization. Their branding messages do not focus on the consumer's desire to find a principal resource in achieving or maintaining financial success."
Based on its findings, Stealing Share recommends that banks adopt a branding position that enables customers to link their own financial success with the diversity and quality of services and expertise which banks offer. Very few banks have "even hinted at this position of being about your [customers'] success," it says. Best-practice in this area is probably insurer New York Life, whose anthem is, "The Company you Keep."
This, Stealing Share reckons, reflects the idea of diversity and the success of their customers with the belief that “you are known by the company keep,” if you use us, you are one of the successful."
