chase bankIn another example of the sad state of US businesses trying to differentiate themselves with “table stakes (like Domino’s promise of good pizza), Chase Bank has a campaign out right now where a husband and wife team playfully argue back and forth over benefits offered by the new Chase Sapphire credit card. In one of a handful of iterations, the husband bets her a massage that, when he calls the toll free number (while the two of them are on a ski lift), a “live person” will answer the phone.

Our business practices are in very bad shape when the minimum one would expect is instead rare.