American Fidelity Assurance Company

Standing out in a regulated marketspace. In a highly regulated category, where the differences between the offerings of supplemental benefits providers are small, a niche focus and the promise to offer a different opinion other than the status quo helps American...
Choosing a Branding Company

Choosing a Branding Company

Choosing a branding company What to consider when choosing a branding company  When choosing a branding company, there’s a few things to remember. Branding companies promise to completely understand what your brand means. In the most basic sense, a branding...
Brand Audit measures brand strength

Brand Audit measures brand strength

The Brand Audit Brand Audit measures brand strength The Stealing Share Brand Audit As part of our standard rebranding process, Stealing Share conducts a comprehensive brand audit. It is an analysis that examines where your brand stands now. And, what it should be...

A list of Market Studies and Brand Studies

Stealing Share publishes market studies on a regular basis. Our researchers and brand strategists look at specific categories. They evaluate the competitive set and look critically at the brand positions claimed by the various branded products and services. These...
Brand training to steal market share

Brand training to steal market share

Training Brand Training that does not end when we leave We only work to steal market share from your competitors. Out brand training is part of that promise. Brands must also work to keep existing customers. You need to live the brand so the brand is REAL. Our brand...
TriVantage

TriVantage

TriVantage Textile Distribution. Customers of TriVantage are awning and marine fabricators and installers who need their orders quickly and without complication. Stealing Share combined the utility of logistics with the feeling of expression to create a brand that...
SECU

SECU

The Rebranding of SECU State Employees Credit Union of Maryland-SECU State Employees Credit Union of Maryland. With the anger over Wall Street and unfair fees, people are fed up with banks. Taking your accounts to another bank however, just means more of the same....
Powerback Rehabilitation

Powerback Rehabilitation

Powerback Rehabilitation Powerback Rehabilitation Powerback Rehabilitation by Genesis HealthCare. The most important thing people want from a rehabilitation facility is to get home as soon as possible. They want their power back, so that’s what Stealing Share...

Integra

Integra LifeSciences. For surgeons, uncertainty must be limited in order for them to do their work with confidence. In a sea of blue, Stealing Share created a brand of order, simplicity and differentiation for a company who makes thousands of skus and in a myriad of...

First Financial

First Financial First Financial Bank First Financial Bancorp. Whether it’s a big S or small s, success is pretty important to everyone. Stealing Share rebranded First Financial to differentiate them the competition and to show that they have their priorities...

Biomimetic Therapeutics

Regenerative orthobiologics for podiatric surgeons. In a specialty which feels they are not as highly regarded as cardiac or neuro, the brand strategy was to show they could break away from the status quo and therefore be more special. From new brand logo and...
Types of research and which one is best for you

Types of research and which one is best for you

Types of research Types of research and methods that work best Qualitative Market Research There are many types of research available today. Qualitative studies that seek to understand the language of the customer and uncover possible values. One-on-one interviews...