Dumbing down: Safe Spaces and Trigger Warnings

Dumbing down: Safe Spaces and Trigger Warnings

Dumbing down: Safe Spaces and Trigger Warnings   Tom Dougherty, CEO – Stealing Share 1 September 2016     We are letting down our children Safe Spaces. Trigger Warnings. I think I have heard the last straw in the downfall of the US higher...
The Pat Summitt Brand

The Pat Summitt Brand

The Brand of Pat Summitt Pat Summitt knew, but you might not know, that many many years ago I owned a scouting service for Division 1 NCAA basketball programs. Women’s Division 1 NCAA basketball programs. I was privileged to meet and get to know many of the basketball...
The UCLA Under Armour deal is hypocritical

The UCLA Under Armour deal is hypocritical

UCLA and Under Armour just announced a shoe and apparel deal worth about $280 million over the next 15 years. The deal covers all sports at UCLA and is the largest shoe deal in the history of the NCAA, eclipsing last year’s $252 million deal between Nike and Ohio...
The SEC Brand is more important than team excellence

The SEC Brand is more important than team excellence

The SEC Brand. Power or Hype? Tom Dougherty, CEO – Stealing Share 29 November 2016 The SEC Brand No one manages its brand better than the SEC. How great is that SEC brand? Better than the real greatness of any of its member football teams. As brand guy, I give...
The brand failure of the middle class

The brand failure of the middle class

Stanford University has just announced that families of students accepted at this great center of learning with an annual income below $120,000 per year no longer has to pay tuition. Great news for Stanford hopefuls, and it seems that Harvard, Princeton and Yale have...
Marketing Colleges like they were packaged goods

Marketing Colleges like they were packaged goods

Just like packaged goods Marketing Colleges like they were packaged goods   Marketing Colleges. Are Product Margins Merely Margins of Error?  Marketing colleges. Packaged goods companies continue to fight for every drop of margin they can squeeze out of a crowded...
Rebranding Universities and their marketing messages

Rebranding Universities and their marketing messages

MARKET STUDY Rebranding universities and changing the way they market. “Few, if any, have answer the question why those benefits are important to the prospective student. The ones who uncover that and aggressively market it will see their enrollment...
Rebranding Colleges. How Univerities Failed

Rebranding Colleges. How Univerities Failed

Rebranding Colleges and Universities Rebranding Colleges. How Univerities Failed Rebranding colleges. Rebranding colleges and how college marketing and the marketing of colleges and Universities has failed Consider Rebranding colleges. Introduction Today, the consumer...