Demand persuasive advertising

Demand persuasive advertising

Creating Persuasive Advertising Tom Dougherty, CEO – Stealing Share 16 March 2017 Always demand persuasive advertising  Why is advertising getting to be more challenging? In a word. Persuasion. It has always been hard to persuade folks. Today it is harder still....
Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars?

Big Moe, why degrade your brand for Little Caesars? Tom Dougherty, CEO – Stealing Share 15 March 2017 Makes me wonder if Big Moe really is a BBQ expert I often find myself occasionally flipping through the myriad of channels on television. I inevitably end up on...
Make America Great Again. Careful what you ask for.

Make America Great Again. Careful what you ask for.

Make America Great Again. Really? Tom Dougherty, CEO – Stealing Share 23 February 2017 Make America Great Again. Careful what you ask for. The lets’ Make America Great Again brand is a perfect example of a slogan. Not a brand. Slogans get repeated and brands are...
Belk Department Stores Advertising

Belk Department Stores Advertising

Belk Department Stores Advertising Tom Dougherty, CEO – Stealing Share 29 November 2016 Belk Department Stores — Modern. Southern. Style. This brand theme(s) is supposed to get you (are you listening shoppers?) to skip other retail stores and online shops and to...
Remembrance Day equals Veterans Day

Remembrance Day equals Veterans Day

Remembrance Day is not Veterans Day Tom Dougherty, CEO – Stealing Share 11 November 2016 Remembrance Day equals Veterans Day Today is Remembrance Day in the Commonwealth of Nations (which includes Canada). It is a solemn pause in the work week (I hesitate to...
Sporting Goods are not Immune to retail trouble

Sporting Goods are not Immune to retail trouble

Retail’s problems include sporting goods retailers Sporting goods are not immune The outdoor and sporting goods segment has seen its share of shakeups over the past couple of years. Large big box chains like Sports Authority have closed stores or closed shop...
The US brand. What is the United States of America?

The US brand. What is the United States of America?

The US brand. What is the United States of America? Tom Dougherty, CEO – Stealing Share 29 November 2016 The US brand. What is the United States of America?  The US brand is under siege. Is anyone else worried about the future of the US? I don’t mean in terms of...
Galaxy Note 7 fire hazard disaster

Galaxy Note 7 fire hazard disaster

Samsung is on fire Tom Dougherty, CEO – Stealing Share 13 October 2016 Galaxy Note 7 fire hazard disaster The Samsung Galaxy Note 7 recall because of the Galaxy Note 7 fire hazard has me thinking. What if any long term effect could this Galaxy Note 7 fire hazard...
Vice Presidential Candidates Debate

Vice Presidential Candidates Debate

Vice Presidential Candidates Debate Tom Dougherty, CEO – Stealing Share 4 October 2016 Does it really matter? I thought about writing something after tonight’s Vice Presidential Candidates Debate, but any reaction would essentially be the same. The debate...
Promotions won’t make millennials loyal

Promotions won’t make millennials loyal

Millennials  Tom Dougherty, CEO – Stealing Share 15 August 2016 Promotions won’t make millennials loyal The holy grail of brands and advertisers is reaching millennials, that misunderstood demographic that represents the future of every brand. This is the...
Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure.

Facebook Advertising. P&G Failure. Tom Dougherty, CEO – Stealing Share 11 August 2016 Facebook advertising needs to be more emotional I just read an interesting article in the Wall Street Journal about P&G (the largest advertiser on the globe) and...
Retailer Troubles. Who will survive?

Retailer Troubles. Who will survive?

Retailer problems seem to mount and grow Tom Dougherty, CEO – Stealing Share 29 November 2016 Retailer Troubles. Who will survive? All (or almost all) brick and mortar retailers are in trouble. Macy’s is just one of the bigger retailer examples. Sports...